Tag: ASA

ASA/CAP – Banning ads for HFSS food appearing in children’s online media

Stuart Mitchell

The ASA/CAP have released a post called: Banning ads for HFSS food appearing in children’s online media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we’ve published the results of a compliance sweep which used new “Avatar” monitoring technology to identify ads for food and soft drink products high in fat, salt or sugar (HFSS) which appeared on children’s websites and YouTube channels.…

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ASA – Our new gender rule – one week on

Stuart Mitchell

The  ASA/ CAP have released a post called: Our new gender rule – one week on. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A week ago last Friday the new rule banning harmful gender stereotypes came into force. The new rule states that: [Advertisements] must not include gender stereotypes that are likely to cause harm, or serious or widespread offence. This was the…

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ASA/CAP – Imminent ban on harmful gender stereotypes

Stuart Mitchell

The ASA/CAP have released a post called: Imminent ban on harmful gender stereotypes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following research in 2017 and consultation in 2018, the coming into force of CAP’s new rule (accompanied by detailed guidance) which prohibits gender stereotypes that are likely to cause harm or serious or widespread offence is imminent.  On 14 June 2019, this rule…

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ASA and CAP Annual Report 2018

Stuart Mitchell

The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Annual Report 2018 published today reveals that more ads have been amended or withdrawn than ever before as a result of their work. And, in a year when online cases* outnumbered television cases by almost 3:1, it also highlights the new, proactive and innovative projects ASA and CAP are undertaking as part of a new five year strategy focused on having more impact online. *paid ads online and companies’ own ad claims on their own websites, social media spaces,…

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ASA/CAP – Harnessing new technology to tackle irresponsible gambling ads targeted at children

Stuart Mitchell

The ASA/CAP have released a post called: Harnessing new technology to tackle irresponsible gambling ads targeted at children. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have used new monitoring technology in the form of child ‘avatars’ – online profiles which simulate children’s browsing activity – to identify ads that children see online. As a consequence, we have already taken action to ban ads from…

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