Asda moves to two-agency roster and hires Cow and Finn

Asda has confirmed it is entering into a new roster model partnership for its brand PR and expanding its in house team. The supermarket has entered into a two year partnership with Cow and Finn following a competitive pitch process earlier in the year. The two agencies will work with the Asda PR team on a project basis throughout the year. Asda will also bring its consumer press office in-house – adding new Press Office Manager and Senior Press Officer roles to its existing team of in-house PR experts. The…

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Asda launches first ESG report

Asda has published its first Environmental, Social and Governance (ESG) report which sets out its commitments to a sustainable business strategy and outlines how the supermarket will make it easier and affordable for customers to shop sustainably. In launching its first report, Asda is recognising the growing importance of ESG issues to customers, investors, suppliers and the communities Asda serves. It brings together existing and new commitments and builds on Asda’s current Create Change for Better programme. The report has been produced following extensive research with more than 3,000 customers…

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Asda significantly reduces GHG emissions

Asda reduced the amount of Greenhouse Gas (GHG) Emissions it produced last year by 16% figures published for the first time show. The figures are part of the Streamlined Energy and Carbon Reporting requirements published in Asda Group Limited’s annual report & accounts for the year ending 31st December 2020. They show that Asda generated 555,271 tCO2e (Scope 1 and 2 emissions) during 2020 across its entire UK operations including all offices, depots, distribution centres and stores – a year-on-year reduction of 109,199 tCO2e. The supermarket continues to invest in…

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Asda to rollout refill zones to more stores

Asda is rolling out its refill proposition to four more stores by the end of the year as the next step on its journey to help customers reduce, reuse or recycle their supermarket packaging. The supermarket will be trialling new refill configurations in stores, partnering with more household brands and engaging with customers in different parts of the UK to understand how best to encourage refill participation amongst as many customers as possible. The initiatives announced today include: Four additional refill stores all featuring an increased range of new core…

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Asda appoints Havas London as new creative agency

Asda has confirmed the appointment of Havas as its new retained creative agency following a comprehensive pitch process. The Havas partnership will see the agency take responsibility for the strategic development of the Asda and George brand and the supermarket’s CSR programme, starting with the September campaign. It also includes creative development and execution for the Asda brand. Eildih MacAskill, Asda Vice President of Creative & Marketing, said: “We are delighted to have appointed Havas London following a highly competitive pitch process. We are looking for a true partner agency…

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