Asda Becomes the First UK Retailer to Launch Ambient Vegan Aisle

From the 21st September Asda has become the first UK supermarket to launch a vegan destination in store with two bays entirely dedicated to plant-based products. With research* showing that 17% of UK households are reducing their meat intake or following a plant-based diet, Asda will launch over 100 new lines, with market-leading prices across a dedicated vegan area. With searches for vegan lines up 275% since 2019 on asda.com, the retailer has invested in launching vegan aisles across 359 Asda’s stores which will consist of one bay of savoury…

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Asda removes plastic fruit and veg bags from stores

Asda has announced it will be removing plastic fruit and veg bags from its stores, in a trial that aims to help the supermarket retailer continue its fight against plastic pollution. In a 9-store trial, the move could save around 141 tonnes of plastic a year, which equates to over 3.5 million bags. Instead of the plastic bags, Asda will be offering ‘Veggio’ bags, priced at a market-leading 30p each, the bags provide customers with an affordable, reusable alternative to single-use plastic fruit and veg bags. Kevin Patel, Director of…

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Asda’s Blueberries go green– Supermarket retailer launches first fully recyclable blueberry punnet and announces trial across several other lines

Asda has launched the first 100% recyclable blueberry punnet, which thanks to new packaging innovation, means customers can now recycle the punnets and film as a whole, without removing the lid. The new and sustainable punnets have been designed so customers can’t remove the film lid, which means the whole tray can be recycled together, a move will now mean 5.5 million lids per year will be recycled along with the tray. The supermarket retailer has also announced that this new design will be trialled across several other fresh produce…

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Asda removes plastic from in-store printed media across the country, as it continues the fight against plastic pollution

As it continues its fight against plastic across the business, Asda has announced the removal of unnecessary plastic from freestanding display units and customer signage in stores across the country. As part of Asda’s accelerated target to reduce own brand plastic by 15% by 2021, the retailer is working to make in-store displays more sustainable, cutting down on plastic and non-recyclable materials. Working in partnership with DS Smith, a global packaging innovation company, Asda has already saved around 8 tonnes of plastic by removing plastic mop trays from the bottom…

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Asda launches the first fleet of sustainable delivery vans which will help drive down carbon emissions

Asda has announced a market first as it launches a new fleet of home delivery vans, which will aim to drive down carbon emissions and reduce the number of miles driven each day. The new carbon fiber fleet has a 10% improvement in miles per gallon and with an increased capacity inside, the 25 vans can delivery to more customers, drastically reducing miles on the road and cutting carbon emissions. In addition, Asda’s new vans have been insulated using 5,500 recycled plastic water bottles which has made them 300kgs lighter…

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