Tag: Asda

Asda trials vegan butcher concept as plant-based eating grows in popularity

Stuart Mitchell

To the delight of hungry herbivores around the country, ASDA has announced a partnership with vegan concept creator, Kbox Global, to trial a supermarket vegan butcher counter – Veelicious. Situated at ASDA’s Watford store, the counter will open in the New Year as a six month trial to coincide with Veganuary and will have a consistent vegan butcher offering – including facon, bean burgers, and meat-free meatballs. The launch of ‘Veelicious’ comes as plant-based eating continues to grow in popularity. Having won Vegan Retailer of the Year at the 2020…

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Asda to donate over one million meals to help the most vulnerable this Christmas

Stuart Mitchell

Asda has announced it will donate one million meals before Christmas to support vulnerable people across the UK. The initiative will see extra meals given to food banks, charities and community groups across the country over the festive season and is on top of the work the supermarket already does with FareShare and Trussell Trust through its Fight Hunger Create Change programme, which has enabled over 50m meals to be donated since the start of the partnership. The majority of the one million meals donated will come from Asda’s back…

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ASDA introduces nationwide ‘Happy to Chat’ Delivery Drivers’ badges to help combat loneliness this Christmas

Stuart Mitchell

ASDA has launched a new initiative to help combat loneliness, especially heightened by recent lockdown measures, in the lead up to Christmas. With help from Royal Voluntary Service, ASDA is working with its delivery drivers and in store Community Champions to tackle social isolation in the community with the aim of delivering a little Christmas kindness this year. From today, ASDA’s 7,500 delivery drivers will have the option to add a new element to their uniform: a ‘Happy to Chat’ badge to let customers know they’re happy to have a…

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Asda increases food donations by 58% and gives 4.2m meals in 2019

Stuart Mitchell

Asda has announced that it increased the amount of food donated to charity by a whopping 58% in the past year, according to figures published as part of the retailer’s annual food waste and surplus data. Through its Fight Hunger Create Change programme the supermarket donated enough food for over 4.2m meals in 2019, including donations from depots, home offices and its back of store donation scheme, which ensures food which is no longer able to be sold but is still edible goes to help those who most need it…

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Asda Opens New Sustainability Store

Stuart Mitchell

Asda has opened its new sustainability trial store and unveiled a new plastics reduction strategy with a promise that customers will not pay more for greener options. The supermarket has partnered with some of the UK’s most popular household brands including PG Tips, Vimto, Kellogg’s, Radox and Persil to create the store located in Middleton, Leeds. The store is designed to help shoppers reduce, reuse and recycle with ease and Asda estimates the numerous initiatives being trialled in Middleton will save one million pieces of plastic per year. Asda will…

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