Asda to provide 7,000 Dell laptops to help schools tackle digital exclusion

Asda has announced that it is working with Dell Technologies to provide 7,000 laptops to schools across the UK to help those children who are at risk of falling behind in their education because they do not have the technology to take part in online lessons during lockdown. The supermarket has formed a partnership with technology provider Dell and is investing £2.0m so that every Asda store in the UK can donate at least 10 laptops to a school in need in their local community. Each laptop comes with a…

Read More

Asda reaches 5million meals food donation milestone

Asda has announced that it has donated five million meals through its back of store donation scheme giving vital support to local charities and community organisations across the country. Thanks to its partnership with FareShare, over the past three years the supermarket has been able to donate much-needed quality, in-date produce, often including bread, bakery items, fruit, vegetables and eggs. These products can no longer be sold in store due to shorter sell-by dates. With help from Asda colleagues and FareShare, charities and community groups can receive up to five…

Read More

Asda trials vegan butcher concept as plant-based eating grows in popularity

To the delight of hungry herbivores around the country, ASDA has announced a partnership with vegan concept creator, Kbox Global, to trial a supermarket vegan butcher counter – Veelicious. Situated at ASDA’s Watford store, the counter will open in the New Year as a six month trial to coincide with Veganuary and will have a consistent vegan butcher offering – including facon, bean burgers, and meat-free meatballs. The launch of ‘Veelicious’ comes as plant-based eating continues to grow in popularity. Having won Vegan Retailer of the Year at the 2020…

Read More

Asda to donate over one million meals to help the most vulnerable this Christmas

Asda has announced it will donate one million meals before Christmas to support vulnerable people across the UK. The initiative will see extra meals given to food banks, charities and community groups across the country over the festive season and is on top of the work the supermarket already does with FareShare and Trussell Trust through its Fight Hunger Create Change programme, which has enabled over 50m meals to be donated since the start of the partnership. The majority of the one million meals donated will come from Asda’s back…

Read More

ASDA introduces nationwide ‘Happy to Chat’ Delivery Drivers’ badges to help combat loneliness this Christmas

ASDA has launched a new initiative to help combat loneliness, especially heightened by recent lockdown measures, in the lead up to Christmas. With help from Royal Voluntary Service, ASDA is working with its delivery drivers and in store Community Champions to tackle social isolation in the community with the aim of delivering a little Christmas kindness this year. From today, ASDA’s 7,500 delivery drivers will have the option to add a new element to their uniform: a ‘Happy to Chat’ badge to let customers know they’re happy to have a…

Read More