Tag: Asda

Asda promises customers it will ‘use less and recycle more’ in fight on plastics

Stuart Mitchell

Asda has become the first of the “big four” supermarkets to set out detailed plans about how it will reduce its use of plastic. The supermarket, which accounts for 15.3% of the supermarket industry in the UK has also said it wants to create a more collaborative, open environment within the retail industry to help drive innovation and “unwrap” the plastics problem. In a document published on its website today, “Plastic Unwrapped – our pledge to use less and recycle more”, Asda has promised its customers that it will reduce…

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Asda works with Drinkaware to offer free alcohol advice to customers

Stuart Mitchell

Asda have joined forces with alcohol education charity Drinkaware to provide customers with free information and advice on alcohol. On Friday 12 January, Drinkaware ambassadors were on hand in 100 Asda stores nationwide to hand out thousands of specially-created alcohol assessment scratchcards which use a factual, non-judgmental approach to invite consumers to reflect on their drinking habits. Customers were also be able to talk to the ambassadors to discuss any concerns they have about their own or family members’ drinking. The aim is to help people make informed decisions by…

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Asda Become First UK Supermarket To Launch Vegan Mince Pies

Stuart Mitchell

Christmas wouldn’t be Christmas without mince pies. This year, Asda is ensuring there is a pie for every plate with the introduction of vegan friendly mince pies, providing those following a vegan diet with a taste of festive cheer. Asda’s 6 Mince Pies are the first to carry the Vegan Trademark, the most credible vegan label on the market to help identify products that are free from animal ingredients. With the nation having already spent £4m on mince pies by mid-October*, Asda’s vegan-friendly versions aim to increase the number of…

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Celebrities lead 2017’s Roster Supporting Asda’s Tickled Pink Campaign

Stuart Mitchell

World-famous fashion photographer Rankin has captured portraits of UK celebrities, including TV Presenter Amanda Holden and Saturday’s pop star Frankie Bridge for Asda’s Tickled Pink campaign raising money to support Breast Cancer Care and Breast Cancer Now. They are joined by fashion darling and daughter of Rock legend Noel Gallagher, Anais Gallagher; alongside Cora Corre, model and granddaughter of Punk pioneer Dame Vivienne Westwood. Jacqui Ritchie, British model, mother and wife of film director Guy Ritchie also stars in the campaign, as well as British actress and presenter Donna Air.…

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Asda launch Happy Little Helpers to make shopping easier for autistic children

Stuart Mitchell

An employee has worked with Asda to create a way to make shopping easier for autistic children. Asda has rolled out handy Happy Little Helpers shopping lists in more than 300 of their larger stores to make trips to the supermarket less stressful for autistic children. The Happy Little Helpers shopping lists were created by Asda employee Jenny Barnett, whose five-year-old son Charlie has non-verbal autism, to keep children interested and engaged during their shopping trips. Jenny’s colourful shopping list shows a range of shopping choices such as milk, bread…

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