Tag: AXA

AXA and Philips add their weight to WFA’s Planet Pledge

Stuart Mitchell

WFA has announced two new signatories to its flagship sustainability programme, Planet Pledge, and a new learning hub to enable members to further educate teams on the positive climate impact that marketing can have. AXA and Philips join 26 major multinationals in the programme, which now covers almost $50bn in spend by individual organisations as well as 33 markets, where national advertiser organisations have signed up to create local champions, covering a total of $224b in spend. Alongside announcing the new members, WFA has also launched the Planet Pledge Learning…

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Regenerative agriculture transition to be accelerated through new impact fund

Stuart Mitchell

Worldwide insurance and asset management company AXA, global consumer goods company Unilever, and global alternative asset management group Tikehau Capital, have announced they have signed a Memorandum of Understanding outlining their ambition to create an impact fund dedicated to accelerating and scaling the regenerative agriculture transition. Together, agriculture, land use, and deforestation represent the second-largest source of greenhouse gases emissions globally and the primary driver of biodiversity loss. Regenerative agriculture practices can reverse this trend and play a crucial role in addressing climate change and environmental challenges. Healthy soils can…

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AXA UK launches second year of AXA Startup Angel competition to help budding entrepreneurs in partnership with the Evening Standard

Stuart Mitchell

Insurance company, AXA UK has launched the next edition of AXA Startup Angel, a nationwide competition providing the opportunity for budding entrepreneurs to turn their ideas into exciting new businesses in partnership with the Evening Standard. The campaign has been brokered by media agency, Starcom, part of Publicis Media. The competition sees an esteemed panel of judges – the AXA Startup Angels – pick the most inspiring ideas from a selection of entries which includes the submission of an elevator pitch-style video. Three successful entrepreneurs – Ian Theasby and Henry…

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AXA announces a plan to fight against deforestation to preserve biodiversity

Stuart Mitchell

AXA has announced new commitments to preserve biodiversity by implementing a plan to fight against the deterioration of forest ecosystems. Deforestation is one of the main causes of biodiversity loss and carbon emissions. It even represents a double loss for the climate because forests are the greatest contributors to carbon capture. To protect these ecosystems, AXA will invest 1.5 billion euros to support sustainable forest management, including 500 million euros in reforestation projects in emerging countries, enabling a total of 25 megatons of CO2 to be captured each year. Currently,…

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