AXA and Philips add their weight to WFA’s Planet Pledge

WFA has announced two new signatories to its flagship sustainability programme, Planet Pledge, and a new learning hub to enable members to further educate teams on the positive climate impact that marketing can have. AXA and Philips join 26 major multinationals in the programme, which now covers almost $50bn in spend by individual organisations as well as 33 markets, where national advertiser organisations have signed up to create local champions, covering a total of $224b in spend. Alongside announcing the new members, WFA has also launched the Planet Pledge Learning…

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Philips and the American Heart Association join together to increase global survival rates of Sudden Cardiac Arrest

Royal Philips, a global leader in health technology, and the American Heart Association, the world’s leading voluntary health organization devoted to a world of longer, healthier lives, today announced a collaboration to increase sudden cardiac arrest (SCA) survival rates in densely populated cities around the world. The Connected Pulse program leverages a unique end-to-end solution combining education programs to increase awareness of CPR, the use of publicly-available AEDs (Automated External Defibrillator), and new technologies to strengthen the ‘chain of survival’ from the moment an incident occurs to the patient reaching…

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