Tag: Bauer Media

New “Point of Social” study reveals more active social media behaviour out of the home leads to an 11% attention gap in daytime social media advertising

Stuart Mitchell

A major new study has found that social media advertising delivers 11% lower attention and engagement during the day, when consumers are most active out of the home. The findings, published today in The Point of Social report, highlight a clear opportunity for advertisers to get the most from their social campaigns and position Out of Home (OOH) as a channel to prime and amplify social media campaigns. Commissioned by Bauer Media Outdoor UK, Global, JCDecaux,Ocean Outdoor and Posterscope, the study builds on 2023’s The Point of Search research and…

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Piccadilly Lights leads the country in a moment of national reflection on Holocaust Memorial Day

Stuart Mitchell

Out of Home screens across the nation led the commemorations for Holocaust Memorial Day with Landsec’s Piccadilly Lights in London counting down to the Light the Darkness moment at 8pm on 27th January. The DOOH screen broadcast a 15 minute animated DeepScreen® 3D sequence, transforming Piccadilly Circus into a place of reflection and a focal point for the moment of remembrance, six flickering candles representing the six million Jewish men women and children murdered during the Holocaust.  Download Piccadilly Lights The work was created in-house by Ocean Studio and Ocean Design…

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Bauer Media Brands Unite Against Tampon Tax with the “NO GENDER SELECTIVE TAX” Campaign

Stuart Mitchell

Bauer Media has announced the launch of its ‘No Gender Selective Tax’ campaign, a push to end what is essentially a tax on being a woman. The ‘No Gender Selective Tax’ campaign is a major initiative to remove the Goods and Services Tax (GST) from the price of tampons, pads and sanitary items for all Australian women. The campaign encourages Australians to say “I agree” by signing the petition at bloodyannoying.com. Since the introduction of the GST in 2000, women have been paying tax on tampons. By contrast, condoms and…

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