Bauer Media Group has announced a new partnership with Resuscitation Council UK (RCUK) to help save lives by raising awareness of cardiopulmonary resuscitation (CPR), tackling inequalities in cardiac arrest survival, and expanding access to defibrillators nationwide. Turning platforms into lifelines Through its three UK businesses, Bauer Media Group is combining the strength of Outdoor, Publishing, and Audio to deliver life-saving impact at scale. Bauer Media Outdoor is transforming everyday infrastructure into a lifesaving network of emergency access points. Defibrillators are being installed in select communication kiosks nationwide and in bus…
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Bauer Media Group and Serviceplan Launch Joint Content and Publishing Agency
The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate publishing. Operating under the name ‘BAUERSERVICEPLAN – The Content Company,’ the joint venture headquartered in the House of Communication Berlin (HdK) brings together broad journalistic know-how, creative excellence and digital expertise in an integrated agency concept. The inaugural client of BAUERSERVICEPLAN will be the Federal Association of Local Health Insurance Funds (AOK). Bauer Media Multi-Editor-in-Chief Uwe Bokelmann and Benedikt Göttert, Location Head of the Serviceplan Group’s Berlin HdK, will be in charge as…
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