Tag: BBC

New research highlights importance of impartial news

Stuart Mitchell

New research has found 87% of adults say impartial news is more important to them personally than coverage that reflects their own points of view.  The number increases to 91% when people consider the importance of impartial news to wider society. The research was conducted by Yonder Consulting, on behalf of the BBC. The research indicates people continue to turn to the BBC, with half of adults using BBC outlets first to find out what is happening in the UK and around the world, ahead of any other news source. …

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BBC launches Disinformation Unit in India

Stuart Mitchell

BBC News has launched a new ‘Disinformation Unit’ in India to uncover, analyse and report on the spread of fake news. A team of dedicated journalists will focus on highlighting false information, debunking viral social media content and investigate how and why it spreads. The team will provide audiences with useful tips and information on how to spot ‘fake news’ and prevent it from spreading further. Audiences will also be able to report on any fake news they think should be investigated by messaging the BBC’s Disinformation Unit. This newly…

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BBC sets out path to Net Zero by 2030

Stuart Mitchell

The BBC has had its plan to achieve net zero greenhouse gas emissions by 2030 approved by the globally-respected Science Based Targets initiative (SBTi). This accreditation is an endorsement of the BBC’s credible strategy to significantly reduce its environmental impact by the end of the current decade.  The BBC will pursue a ‘deep decarbonisation’ strategy to achieve net zero, a plan focussed on targeting and eliminating fossil fuel usage across its operations to drastically reduce the amount of carbon produced by the organisation.  In January this year the BBC confirmed it would be pursuing a strategy to reach net zero by 2030.   Details of the strategy include: switching to renewables and electric vehicles;…

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BBC Children in Need announces £10m partnership with McDonald’s UK to reach up to one million children and young people, empowering them to reach their full potential

Stuart Mitchell

BBC Children in Need has announced the details of a new multimillion-pound partnership with McDonald’s UK. BBC Children in Need will be the newest addition to McDonald’s’ suite of charity partners, and together they will work to strengthen connections in communities across the UK to support children and young people facing disadvantage and enable them to reach their full potential. The charity’s partnership with McDonald’s comes as BBC Children in Need continues to address the lasting effects of the Covid-19 crisis on the lives of children and young people across…

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BBC announces Cerrie Burnell as new Disability Ambassador

Stuart Mitchell

Cerrie Burnell is the BBC’s first Disability Ambassador and is joined by Creative Diversity Disability Lead, Kay Ashton MBE and Project Manager of Elevate, Nichola Garde. This specialist disability team, reporting to Miranda Wayland, Head of Creative Diversity, will develop, deliver and champion the BBC’s disability agenda as part of the broadcaster’s wider diversity strategy. The BBC supports the progression of disabled talent through a number of initiatives such as BBC Elevate and The Writers Access Group, but disability continues to be the most underrepresented area of diversity across the industry. Miranda Wayland,…

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