BBC Children in Need announces £10m partnership with McDonald’s UK to reach up to one million children and young people, empowering them to reach their full potential

BBC Children in Need has announced the details of a new multimillion-pound partnership with McDonald’s UK. BBC Children in Need will be the newest addition to McDonald’s’ suite of charity partners, and together they will work to strengthen connections in communities across the UK to support children and young people facing disadvantage and enable them to reach their full potential. The charity’s partnership with McDonald’s comes as BBC Children in Need continues to address the lasting effects of the Covid-19 crisis on the lives of children and young people across…

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BBC announces Cerrie Burnell as new Disability Ambassador

Cerrie Burnell is the BBC’s first Disability Ambassador and is joined by Creative Diversity Disability Lead, Kay Ashton MBE and Project Manager of Elevate, Nichola Garde. This specialist disability team, reporting to Miranda Wayland, Head of Creative Diversity, will develop, deliver and champion the BBC’s disability agenda as part of the broadcaster’s wider diversity strategy. The BBC supports the progression of disabled talent through a number of initiatives such as BBC Elevate and The Writers Access Group, but disability continues to be the most underrepresented area of diversity across the industry. Miranda Wayland,…

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BBC and UK Arts Councils celebrate the work of disabled artists with Culture In Quarantine commissions

Twelve D/deaf, neurodivergent and disabled professional artists based in England, Northern Ireland, Wales and Scotland have been commissioned to produce new film and audio works for BBC platforms this summer. The commissioning programme is part of BBC Arts’ Culture In Quarantine initiative, which has brought the arts into people’s homes during lockdown. The 12 new commissions will champion the work of disabled artists by helping them produce work when some may have been self-isolating, and provide a platform to explore their experiences of living through Covid-19. The programme was established in a…

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BBC helps advance women’s representation in world media

Over 100 organisations spanning industries including media, fashion, law and finance have voluntarily joined the BBC in a challenge to feature 50% women contributors in their own content, with results published today for the first time. The BBC’s 50:50 Impact Report 2021 reveals how 50% of those partners taking part in the challenge reached gender balance in March, which is up from 31% compared to when those organisations first joined the project. Organisations signed up to the 50:50 Project include Unilever, PWC, RTÉ, TVNZ, the Financial Times, ABC News (Australia),…

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Make a Difference: Give A Laptop campaign helps raise £700,535

The BBC’s Make A Difference: Give A Laptop campaign has seen 17,645 devices donated since its launch on 7 January, with a further 30,000 devices pledged by businesses across England. Radio stations have been directing listeners to the local charities listed on the Make a Difference website for donations. Businesses, Trusts and Foundations from all over England have also been getting in touch to pledge devices, money and even data to those who need it most. And this is where the campaign is taking a turn… Chris Burns, Head of…

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