Tag: STV

Broadcasters unite to create ‘passports’ to support inclusion

Stuart Mitchell

Seven of the UK’s main broadcasters have come together to create access and inclusion ‘passports’ that will remove barriers and support better inclusion of disabled people and other colleagues at work. Channel 4, ITV, BBC, STV, UKTV, S4C and Paramount UK have consulted to agree a similar approach which will see broadcasters encouraging staff to communicate their adjustment needs. The access and inclusion passports, adopted from an initiative formally introduced at the BBC in 2019, will be confidential and will support conversations with line managers to  ensure disabled colleagues and…

Read More

ITV, STV, Sky, and Channel 4 unite to promote the mental and physical health benefits of the Daily Mile, supporting 3 million children worldwide.

Stuart Mitchell

ITV, STV, Sky, and Channel 4 have joined together in a national campaign to encourage millions of children to get back to being fit and active with The Daily Mile. Launching today, the TV advertising campaign highlights the powerful impact that The Daily Mile has on children’s physical and mental wellbeing. This campaign is part of a £10m commitment from broadcasters, and INEOS’ ongoing support to improve children’s physical and mental health. The fast-growing initiative for primary schools has been a huge success with children, parents and teachers worldwide. It…

Read More

ITV, STV & The National Lottery Launch Nationwide Volunteering Campaign

Stuart Mitchell

ITV and STV will partner with The National Lottery on a brand new channel partnership campaign that encourages the public to make time to help out in their community. Supported by an advert created and produced by ITV Creative, the initiative will show the public that giving a little time to help out or volunteer can make a difference. The specially-created spots will tackle the preconception that volunteering is too time-consuming by making clear that it need only take the same time as watching a favourite TV show. A voiceover by Dermot…

Read More

STV and mental health charities launch next phase of Britain Get Talking campaign

Stuart Mitchell

With most people staying at home and many adjusting to life in social isolation, it’s never been more important to check in and look out for each other’s mental health. Knowing how difficult it is to be apart from family and friends, STV is  launching a new phase of the Britain Get Talking mental wellness campaign, encouraging families and friends to reach out to loved ones.  In partnership with ITV and backed by mental health charities SAMH (Scottish Association for Mental Health), YoungMinds and Mind, the campaign invites viewers to pick…

Read More

STV offers ‘Local Lifeline’ to charities and local businesses

Stuart Mitchell

Broadcaster STV launches its Local Lifeline initiative, an extension of STV’s successful Growth Fund, which will support local businesses and charities impacted by the coronavirus pandemic by providing free on-air and online advertising. STV has committed £1m of airtime to charities and businesses who are working tirelessly to sustain their organisations whilst helping the most vulnerable in our communities. The campaign will celebrate local businesses which are permitted to be open at this time and are adapting and innovating to help others whilst they are unable to operate their usual service.…

Read More