Tag: BBC

BBC’s new voice-activated VR experience lets you follow in the footsteps of the suffragettes

Stuart Mitchell

An empowering new virtual reality experience from BBC VR Hub puts viewers in the shoes of the suffragettes. Released on 7 December for free on the Oculus Store, Make Noise uses a combination of VR and voice technology, and encourages viewers to follow Emmeline Pankhurst’s advice and “make more noise” – as they hum, sing and shout to change the virtual world around them. Inspired by the suffragettes, who a century ago spoke up for a woman’s right to vote, Make Noise transports viewers to a series of colourful and…

Read More

BBC outlines further commitment to sustainable broadcasting with new strategy

Stuart Mitchell

The BBC has cut out more than half a million items of single-use plastic cutlery since April 2018; is piloting one of the world’s first electric broadcast vehicles as part of a drive to be more environmentally-friendly; and is now purchasing renewable electricity for all major sites. The BBC is today publishing a new sustainability strategy, Greener Broadcasting, which sets out the corporation’s ongoing commitment to environmental sustainability throughout the current charter period. The strategy concentrates on three areas where the BBC can add value, in: Helping audiences understand the…

Read More

BBC launches huge new international anti-disinformation initiative

Stuart Mitchell

The BBC has launched the Beyond Fake News project with the release of findings from original BBC research into how and why disinformation is shared. Around the globe, disinformation has been seen to cause social and political harm, with people having less trust in the news, or in some cases being subjected to violence or death as a result. The BBC’s Beyond Fake News project aims to fight back with a major focus on global media literacy, panel debates in India and Kenya, hackathons exploring tech solutions and a special…

Read More

New BBC research shows nationalism is driving the spread of fake news

Stuart Mitchell

People in India are sharing fake news stories with nationalistic messages for ‘nation building’ purposes, with consolidation of national identity taking precedence over the need to fact-check a story, new BBC research has found. The finding comes from the first published study analysing the spread of fake news from the perspective of ordinary citizens. The report examines networks within Twitter and analyses how people are sharing on encrypted messaging apps, after users gave the BBC unprecedented access to their phones. This research comes as part of the BBC Beyond Fake…

Read More

PRCA responds to reports of BBC spending £2.5 million hiring PR agencies

Stuart Mitchell

The PRCA has commented on the news that the BBC plans to spend £2.5 million hiring six PR agencies to promote the licence fee and highlight the consequences of non-payment. UK-based PR agencies have reportedly been invited to bid for the contracts, which will begin in April 2019 and work across six regions: London and the South East, Midlands and East Anglia, Northern England, Wales, Scotland, and Northern Ireland. A spokesperson from TV Licensing said: “The work of the agencies and the BBC’s TV Licensing communications team has been proven…

Read More