AdTheorent Partners with the Ad Council to Support the “Belonging Begins with Us” Campaign

AdTheorent, Inc., a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, and the Ad Council, a national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today, today announced campaign results from the “Belonging Begins with Us” digital advertising campaign. The goal of the campaign was to promote inclusive communities and spread the “Belonging Begins with Us” message. The Situation: “Belonging Begins with Us” is a national campaign dedicated to…

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Ad Council Launches “Belonging Begins With Us” Campaign Featuring Exclusive New Music from Lake Street Dive

The Ad Council has launched Belonging Begins With Us, a national campaign dedicated to fostering a more welcoming nation where everyone feels that they belong, regardless of their background or where they were born. The effort is supported by a broad coalition of foundations, corporations and non-profit organizations working to strengthen connections and promote belonging in communities across the country. Created pro bono by ad agency Pereira O’Dell, the public service advertisements (PSAs) feature a new cover of the 1968 hit song “Walk a Mile in My Shoes,” recorded exclusively…

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