Tag: Breast Cancer Now

M&S teams up with Breast Cancer Now to raise vital awareness of signs and symptoms of breast cancer in its fitting rooms

Stuart Mitchell

In February, M&S rolled out signage to more than 1,500 fitting rooms with guidance on the signs and symptoms of breast cancer to raise awareness among its 22 million Clothing & Home customers. As the UK’s biggest bra retailer – last year M&S sold 21 million bras – the signage will be seen by millions of people every year and situated in every cubicle in the women’s and lingerie fitting rooms at 110 stores across the UK. Each week M&S’ 2,000 trained Bra Fitters fit more than 17,000 customers –…

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Asda Tickled Pink Celebrates An Incredible 25 Years Supporting UK Breast Cancer Charities

Stuart Mitchell

A host of recognisable faces with a personal connection to breast cancer have come together to help mark 25 years of Asda’s Tickled Pink campaign by modelling this year’s Tickled Pink charity t-shirt, available exclusively at George at Asda. Working with Breast Cancer Now and CoppaFeel! Asda’s Tickled Pink campaign is the longest running UK corporate charity partnership, raising over £71million to date for world-class research, life-changing support and vital breast awareness information to help change the future of breast cancer in the UK. Breast cancer is the most common…

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Leading organisations unite to create a new charity for everyone affected by breast cancer

Stuart Mitchell

Leading charities, Breast Cancer Care and Breast Cancer Now, have today announced their intention to merge in Spring 2019 to create a charity for everyone affected by breast cancer. The merger next year will create a new charity, united by the shared ambition that, by 2050, everyone who develops breast cancer will live and be supported to live well. The new charity will provide specialist support and information for those living with the physical and emotional impact of breast cancer, as well as funding world-class research to improve prevention, detection,…

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Asda to launch important health message on sanitary products

Stuart Mitchell

New advice is to be put on all Asda’s own-label sanitary products encouraging women to check their breasts regularly. Regularly checking your breasts and being aware of any changes is crucial to catching breast cancer early. That’s why Asda has announced that it will encourage more women to be their ‘breast friend’, through new health advice to be printed on all of its own-brand sanitary products. As part of Asda’s Tickled Pink campaign, which has been raising awareness and funding to tackle breast cancer for over 20 years, all of…

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Good Agency Appointed By Breast Cancer Now To Support Their Innovative New Fundraising Activity

Stuart Mitchell

As part of a competitive pitch, it has been announced that Breast Cancer Now has named GOOD as its lead fundraising agency responsible for charity’s new Regular Giving mass marketing campaign. Collaborating with the Breast Cancer Now team, GOOD will be tasked with creating a new, multi-channel Regular Giving product to recruit and engage donors. The agency’s creative and strategic remit will deliver a brand new creative proposition, as well as a campaign concept and design for use across multiple mediums, starting with digital. Breast Cancer  Now is the UK’s…

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