Tag: CALM

Dave takes over ads on #FriendshipDay

Stuart Mitchell

At 9.12pm on the 30th July, CALM took over the ad break on UKTV Channel, Dave, as part of Dave and CALM’s year-long #BeTheMateYoudWant campaign to celebrate International Friendship Day. Instead of hitting mute the moment that Taskmaster takes a break, you hopefully saw the first ever Comedy Festival In An Ad Break. You might think four minutes isn’t enough time for a comedy festival, but a lineup of 17 comedians, including Zoe Lyons, Ed Gamble, Lou Sanders and Stevie Martin, are ready to prove you wrong. They shared a…

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SEAT and CALM grow a pair

Stuart Mitchell

CALM have teamed up with SEAT to say “Grow a pair”. Because sometimes the bravest thing you can do for someone is set everything else aside, including your judgement – and just listen. We often hear how talking to someone about how you’re feeling can really turn things around, but what about the person on the listening end of that conversation? With our Grow a Pair mural in partnership with SEAT, we focus on the listeners; the mates, the family members, colleagues, partners and peers who are there when things…

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Dozens of comedians join a new CALM podcast with Dave

Stuart Mitchell

CALM (Campaign Against Living Miserably) UKTV Channel Dave launch Conversations Against Living Miserably a podcast that turns a welcome comedic eye to coping with life’s shit moments. Hosted by CALM ambassador and author Aaron Gillies of Technically Ron fame; and fellow funny person and award-winning comedian Lauren Pattison – each episode features comedians reflecting on their mental health, their ups and downs, and having a meandering and hilarious chat about what gets them through. Upcoming guests include Matt Richardson, Elis James, Darren Harriot, Cariad Lloyd, Lou Sanders and Jamie Demetriou. In the first episode, Lauren and Aaron…

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CALM highlights vital work of helpline in groundbreaking ‘Call For Help’ campaign, created with adam&eveDDB and Ocean Outdoor

Stuart Mitchell

The Campaign Against Living Miserably (CALM) – which is leading a movement against suicide, the single biggest killer of men under 45 in the UK – launched a hard-hitting visual advertising campaign in partnership with adam&eveDDB and Ocean Outdoor. The ‘Call For Help’ campaign demonstrates the number of calls answered by CALM daily and aims to remove the stigma of reaching out and calling for help, while encouraging people to visit the charity’s website and learn about how they can ensure no call goes unanswered. Activated via a series of…

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Dave buddies up with CALM to say #BeTheMateYoudWant

Stuart Mitchell

Small gestures can mean a lot to someone going through a tough time, but recent research commissioned by UKTV Channel Dave showed that over 1 in 3 men wouldn’t know what to do to help a friend who’s struggling. That’s why CALM have teamed up with Dave to say: be the mate you’d want. Over the next year you’ll be seeing CALM and Dave teaming up across social media, radio ads, billboard posters, and even in your local pub and cafe – encouraging men to look out for their mates…

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