Tag: Canada

Trust In Business Drops, But Canada’s Most Reputable Companies Buck The Trend Through Social Responsibility

Stuart Mitchell

Canadians’ willingness to trust business has dropped significantly in the last year, but the most reputable companies are bucking the trend through social responsibility, according to the world’s largest and longest-running annual study on corporate reputation. Despite heavy challenges facing its sector, tech giant Google held on to the top spot in the 2018 rankings of Canada’s Most Reputable Companies compiled by the Reputation Institute (RI). The top Canadian company in the survey (fifth overall) is retail brand MEC, followed closely by drugstore chain Jean Coutu, which gained eight spots…

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Canada’s Terry Fox Foundation Launches Innovative Nonprofit Fundraising Portal Powered By Rallybound

Stuart Mitchell

The Terry Fox Foundation kicked off fundraising for its annual Terry Fox Run with the launch of a brand new fundraising portal, powered by Rallybound, https://rallybound.com. The run series, the third largest peer-to-peer fundraising campaign in Canada, takes place throughout Canada at over 10,000 locations. The portal, fundraise.terryfox.org/terry-fox-runs, allows supporters to easily set up a personal fundraising page for the events. Personalized imagery, a photo gallery and deep social media integration are just some of the many features that allow supporters to showcase their connection to Terry Fox and drive…

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CBSA reminds all travellers to ‘leave your firearms at home’

Stuart Mitchell

The Canada Border Services Agency (CBSA) has launched a firearms awareness campaign reminding United States (US) travellers to Canada about Canadian firearm laws. Canadian laws are different than US ones – the CBSA suggests you check its requirements and restrictions before arriving at a Canadian port of entry. We strongly recommend that you keep your firearm at home when travelling to Canada and/or transiting through Canada to reach another US destination. However, should you choose to travel with your firearms, you must declare all firearms in your possession at the…

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CAMH launched new brand platform to drive social change

Stuart Mitchell

The Centre for Addiction and Mental Health (CAMH) has launched a powerful new campaign to rally Canadians around its new brand platform and tagline Mental Health is Health. The new brand creative developed by agency Zulu Alpha Kilo, highlights not only the devastating impact of mental illness, but the disparity in the way that people with mental illness are treated compared to those with a physical illness. “We must not stand silent when the human, the civil and the health care rights of people with mental illness are not recognized and…

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Easter Seals Canada Explores The Science Behind Giving

Stuart Mitchell

Easter Seals Canada is launching the Giving Gene, a fundraising and awareness campaign that invites Canadians to discover why they donate. Interested individuals can purchase a Giving Gene Kit online at GivingGene.ca that enables them to perform an anonymous at- home DNA test to determine if they have the “Giving Gene.” The “Giving Gene” is scientifically known as COMT Val 158Met genetic polymorphism. An individual can inherit two copies, one copy, or no copies of a version of this gene that is associated with giving. As an additive gene, a…

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