Tag: Cannes Lions

Future Lions winners’ quest for impact

Stuart Mitchell

AKQA Future Lions, now in its 14th year, is the official student ideas competition for the Cannes Lions International Festival of Creativity. The 2019 competition encourages students to break through perceived limits, connecting brands with audiences in new ways. This year’s contest attracted over 1,000 entries from a record 444 schools, across 71 nations. Despite the socially neutral brief entries from all over the world have consistently revealed a growing emphasis on ideas themed around societal progress, contribution and positive impact. AKQA founder and CEO Ajaz Ahmed said: “The inspiration…

Read More

Cannes Lions and Ketchum Announce Winners of 2019 Young Marketers Lions Competition

Stuart Mitchell

Belgium’s Dilan Sakar of PVH Benelux and Noëmie Haverhals of Avail NV won the Gold Lion in the 10th-annual Young Marketers Lions Competition at the Cannes Lions Festival of Creativity for their campaign “#GiveHerACupOfLetters”. Sponsored by global communications consultancy Ketchum, this year’s competition challenged 26 teams of young, in-house marketers from around the world to develop a creative campaign for a product or service that would benefit Room to Read, a global nonprofit focused on ending child illiteracy. The Silver Lion was awarded to Team Puerto Rico’s Bianca Martinez of…

Read More

Huge and Amazon Bring Second Annual “Change for Good” Hackathon to Cannes Lions

Stuart Mitchell

The global experience agency Huge, Cannes Lions, Amazon, and Earth Day Network, the world’s largest recruiter to the environmental movement, are announcing they will host the second annual “Change for Good” Hackathon at the 66th Cannes Lions International Festival of Creativity this June. The Hackathon will help create the technical solutions and complementary creative campaigns needed for Earth Challenge 2020, a global citizen science initiative of Earth Day Network, the Wilson Center, and the Eco-Capitals Forum that will mark the 50th Anniversary of Earth Day. Working with Cannes Lions, six…

Read More

Cannes Lions expands Jury guidelines to champion equal representation and confront inequality

Stuart Mitchell

Cannes Lions, part of Ascential plc, continues its mission to celebrate creativity that changes the world for the better with the introduction of updated jury guidelines for the judging process. The new criteria urge the jury members reviewing entries submitted into the Awards, to consider whether the work perpetuates negative stereotypes and inequalities. The revised guidelines build upon the Objectification criteria introduced in 2017, in collaboration with Madonna Badger, which challenged jury members to use empathy when analysing a piece of work and encouraged the jury to reflect upon how…

Read More

Future Lions 2019: Call for Entries

Stuart Mitchell

Future Lions, AKQA’s global student competition to unearth the next generation of talent, is now open for entries. An undergraduate competition and showcase for inspirational thinking, Future Lions, is run in collaboration with the Cannes Lions International Festival of Creativity. This year’s Future Lions theme is a call to action for students all over the world to reject their inner barriers and ‘Break Through’. Ego, self-doubt and fear of failure kill creativity, but these limits only exist in the mind. Students are encouraged to venture out into the unknown which…

Read More