Tag: CAP

CAP and BCAP update guidance on protecting under-18s in gambling and lotteries advertising

Stuart Mitchell

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have updated their guidance on protecting under-18s in gambling and lotteries advertising.   In 2022, following public consultation, CAP and BCAP introduced a stricter standard, replacing the previous test of “particular” appeal (content likely to appeal more to under-18s than adults) with a stricter test of “strong” appeal, where there is a reasonable case that creative content might unduly attract the attention of under-18s.  The change brought more content within the scope of the Codes’ restrictions, particularly…

Read More

CAP – Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads

Stuart Mitchell

The ASA/CAP have released a post called: Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2012, ‘Stoptober’ is a 28-day stop smoking challenge from Public Health England that encourages and supports smokers towards quitting for good. ‘Stoptober’ is based on the insight that if someone…

Read More

CAP updates guidance on age-restricted ads online

Stuart Mitchell

The Committee of Advertising Practice (CAP) has refreshed its guidance on targeting age-restricted ads in online media.   The guidance is designed to help marketers, agencies and media owners make sure ads for products such as alcohol, gambling, cosmetic interventions and food and soft drinks high in fat, salt or sugar (HFSS) are targeted responsibly and away from under-18s, in line with the CAP Code.   The new edition has been made easier to use. It now opens with a two-page summary of the fundamentals of responsible targeting, alongside a contents page…

Read More

CAP – Ensure your SAF themed ads can be cleared for take off

Stuart Mitchell

The ASA/CAP have released a post called: Ensure your SAF themed ads can be cleared for take off . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The aviation industry currently finds itself in a tricky position – a high greenhouse gas emitting sector with ever increasing demand operating in the midst of climate change and the confines of net zero targets. Enter Sustainable…

Read More

CAP – Naughty or Nice? Stick to the ad rules this Christmas

Stuart Mitchell

The ASA/CAP have released a post called: Naughty or Nice? Stick to the ad rules this Christmas. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Without wishing to channel our inner Scrooge, it’s important for us to remind you that the Advertising Codes apply all year around. Christmas is no exception. Below are four ways to ensure its ‘Christmas as usual’ for your 2025…

Read More