Tag: CAP

CAP – Trim down your weight loss medicine ads, doctor’s orders!

Stuart Mitchell

The ASA/CAP have released a post called: Trim down your weight loss medicine ads, doctor’s orders! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In December, the Advertising Standards Authority (ASA) issued a warning to businesses and individuals who are targeting members of the public with ads for weight-loss prescription-only medicines (POMs). It has put advertisers on notice, making clear that anyone involved in creating and…

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CAP – Mid-contract price increases in telecoms contracts

Stuart Mitchell

The ASA/CAP have released a post called: Mid-contract price increases in telecoms contracts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Alongside Ofcom’s prohibition on inflation-linked and percentage-based increases in telecoms contracts, CAP and BCAP’s amended guidance on the presentation of mid-contract price increases in advertising came into force on 17 January 2025. Amendments to Ofcom’s General Conditions, introduced in July 2024, require providers…

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CAP – Stay out of the red with our debt relief marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Stay out of the red with our debt relief marketing tips. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Christmas is finished, the noisiest toys have been quietly placed in the bin and we’re all once again battling the daily commute. The pressure to deliver an iconic Christmas can drive many families taking on additional debt. The…

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CAP – Soy it ain’t so: A guide to advertising meat-free products

Stuart Mitchell

The ASA/CAP have released a post called: Soy it ain’t so: A guide to advertising meat-free products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The number of vegan and vegetarian options available to consumers have mushroomed in recent years, including a growing number of products that seek to approximate the taste and texture of meat with animal-free alternatives. From mycoprotein burgers to seitan…

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CAP – Influencer Marketing – Key Advice Resources

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline library – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Don’t forget that there are other…

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