Tag: CAP

CAP – Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence

Stuart Mitchell

The ASA/CAP have released a post called: Sowing the seeds of compliance: communicate your regenerative farming initiatives with confidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although not yet widely used in advertising, 2024 has seen increasing chatter around “regenerative farming”. As there is currently no legal or universally agreed definition of the term, it could be used in a wide-ranging way as…

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CAP – Don’t feel rattled about your baby-related ads

Stuart Mitchell

The ASA/CAP have released a post called: Don’t feel rattled about your baby-related ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. When advertising products designed for babies and children, it’s crucial to ensure that your marketing practices are not only compliant with the CAP Code but also reflect the highest standards for safety, transparency and ethical responsibility. For any advertising uncertainties around baby…

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CAP – Body Image in Advertising – Final Statement

Stuart Mitchell

The ASA/CAP have released a post called: Body Image in Advertising – Final Statement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing their final statement on their review on body image in advertising. It sets out their evaluation of the evidence base for the following three policy areas, which CAP and BCAP identified as areas for further enquiry in…

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CAP – Evidently, evidence is everything! Six tips on sound substantiation

Stuart Mitchell

The ASA/CAP have released a post called: Evidently, evidence is everything! Six tips on sound substantiation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ‘Misleadingness’ is a huge part of the ASA’s work. The ASA often requests evidence from marketers in support of their claims, to establish if those claims are likely to mislead consumers. Many types of objective claims may need to be…

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CAP – Top tips on how to avoid an ad compliance ‘Nightmare before Christmas’

Stuart Mitchell

The ASA/CAP have released a post called: Top tips on how to avoid an ad compliance ‘Nightmare before Christmas’ . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Without wishing to channel our inner Scrooge, it’s important for us to remind you that the Advertising Codes apply all year around. Christmas is no exception. Below are three ways to ensure its ‘Christmas as usual’ for…

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