Tag: CAP

CAP – Affiliate yourself with the CAP Code this month

Stuart Mitchell

The ASA/CAP have released a post called: Affiliate yourself with the CAP Code this month. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a world of never-ending touchpoints, it’s never been more important for consumers to know that what they’re looking at is advertising – and for marketers, that means making sure it’s clear before consumers engage with it. What do we mean…

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CAP – Avoiding ‘Fake Views’: A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding ‘Fake Views’: A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care to make…

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CAP – Five tips guaranteed to get your guarantees on the right track

Stuart Mitchell

The ASA/CAP have released a post called: Five tips guaranteed to get your guarantees on the right track. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Offering a guarantee or warranty can give consumers some added comfort when making a purchase – particularly when it involves larger sums of money.  That said, the word ‘guarantee’ can have many different meanings and not all warranties are…

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CAP – It’s not that easy being ‘green’ – promoting good work without misleading by omission

Stuart Mitchell

The ASA/CAP have released a post called: It’s not that easy being ‘green’ – promoting good work without misleading by omission. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our environmental work continues apace, and one issue that’s resulting in some advertisers falling foul of our rules is where an ad leaves out information about a brand’s environmental impact, giving consumers only a partial,…

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CAP – Pricing advice that is just the ticket!

Stuart Mitchell

The ASA/CAP have released a post called: Pricing advice that is just the ticket! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether you’re advertising tickets to your own events or acting as a secondary ticket provider, you’ll need to ensure that the price is accurate and that any additional fees are presented correctly and clearly. How do I do this, I hear you ask? …

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