Tag: CAP

ASA – Tipping the regulatory scales – When offence and free speech collide

Stuart Mitchell

The ASA/CAP have released a post called: Tipping the regulatory scales – When offence and free speech collide. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re living through a time of polarisation in our cultural, political and public discourse. ‘Wokeness’, gender identity, geo-politics, immigration, climate change – all themes and issues that tend to divide rather than unify opinion.  We all hold views,…

Read More

CAP – Food for thought – Environmental claims in food advertising

Stuart Mitchell

The ASA/CAP have released a post called: Food for thought – Environmental claims in food advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Established by the United Nations in 1972, World Environment Day (5 June) is a platform for raising awareness and encouraging action on environmental issues. Indeed, the ASA & CAP have been regulating environmental claims in advertising for nearly as long.…

Read More

CAP – Non-‘exhaust’ive guidance on advertising electric vehicles

Stuart Mitchell

The ASA/CAP have released a post called: Non-‘exhaust’ive guidance on advertising electric vehicles. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the number of electric and hybrid vehicles (EVs) on the market continuing to accelerate, the messaging contained in their advertising is increasingly important to consumers. As some form of electrified powertrain appears in a growing number of different types of vehicles, clarity…

Read More

CAP – (Responsibly) dispose of any green disposal uncertainties

Stuart Mitchell

The ASA/CAP have released a post called: (Responsibly) dispose of any green disposal uncertainties. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last year the ASA commissioned independent research to consider consumer understanding of green disposal claims in advertising, as part of its wider Climate Change and the Environment project. If you didn’t catch the announcement of that via the ASA’s Greenspeaking with Confidence…

Read More

CAP – Royally important advice on Royalty in ads

Stuart Mitchell

The ASA/CAP have released a post called: Royally important advice on Royalty in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. While marketers may be tempted to link their campaigns to members of the Royal Family or Royal occasions, they should be mindful of the rules.  Read on for the key ‘dos’ and ‘don’ts’ when referring to the Royal Family in ads. Only in limited circumstances…

Read More