Tag: CAP

CAP – ‘Stoptober’ and how to ensure your e-cigarette ads are compliant

Stuart Mitchell

The ASA/CAP have released a post called:  ‘Stoptober’ and how to ensure your e-cigarette ads are compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Stoptober upon us, making sure your e-cigarette ads are compliant should be top of your agenda. Follow these simple tips to keep your ads in check. Know your medium Nicotine containing e-cigarettes aimed at consumers, rather than the…

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CAP – Automated vehicles and assisted tech: helping you stay on the road to compliance

Stuart Mitchell

The ASA/CAP have released a post called: Automated vehicles and assisted tech: helping you stay on the road to compliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Smart tech is big and it’s everywhere – in our homes, in our phones and wearable tech and, increasingly, in our cars.  From smartphone integration, through clever adaptive headlights using matrices of LEDs and lasers, to genuinely automated…

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CAP – How ad regulation keeps its checks in check and balances balanced

Stuart Mitchell

The ASA/CAP have released a post called: How ad regulation keeps its checks in check and balances balanced. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the writer of the rules and guidance for UK advertising, we at the Committee of Advertising Practice (CAP) are focussed on ensuring our work and policies are fair, balanced and effective. We need to make sure the…

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CAP – #Ad(vice) – Making clear that an ad is an ad

Stuart Mitchell

The ASA/CAP have released a post called: The #Ad(vice) – Making clear that an ad is an ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There is nothing wrong with influencers entering into commercial relationships with marketers/brands or agencies, but consumers must not be misled.  Usually, when it comes to influencers (e.g. vloggers, bloggers, personalities, celebrities or other content creators online), the general…

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CAP – Shall I compare thee…? Making comparisons with identifiable competitors

Stuart Mitchell

The ASA/CAP have released a post called: Shall I compare thee…? Making comparisons with identifiable competitors. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Making comparisons between your product or service and those of your competitors can be a great way to make your brand stand out in the marketplace, and help consumers decide which product or service is best for them. If the…

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