Tag: CAP

CAP – Prescription for Compliance – POMs and the Code

Stuart Mitchell

The ASA/CAP have released a post called: Prescription for Compliance – POMs and the Code.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Rule 12.12 of the CAP Code expressly states that prescription-only medicines (POMs) or prescription-only medical treatments may not be advertised to the public. It is also an offence under the Human Medicines Regulations 2012 to in any way promote the prescription, supply, sale or use of…

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CAP – Can we get some privacy? A guide to the privacy rules

Stuart Mitchell

The ASA/CAP have released a post called: Can we get some privacy? A guide to the privacy rules.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Everyone values their privacy, from high street consumers to members of the Royal Family. These concerns are reflected to some extent in law and also in the privacy rules in Section 6 and Section 10 of the CAP…

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CAP – Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews

Stuart Mitchell

The ASA/CAP have released a post called: Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since the dawn of advertising, brands have relied on celebrities (sometimes in inverted commas) to hawk their products, and now that we find ourselves deep in the Social Media Age, it’s inevitable that this grand old tradition…

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CAP – Keep onside and avoid a straight red with our Euro 2024 marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Keep onside and avoid a straight red with our Euro 2024 marketing tips. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Euro 2024 kicks off with Germany v Scotland, but marketers will be hoping to get an early goal with their advertising straight from the kick-off.  Avoid being knocked out in the group stages by following these top…

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CAP – Avoiding cat – astrophe in ads that feature animals!

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding cat – astrophe in ads that feature animals! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Animals, cute or otherwise, are an effective way of drawing attention to ads and sometimes people’s feelings about them are at the heart of a campaign. Campaigns by pressure groups or charities often use shocking images to highlight their cause…

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