Tag: CAP

CAP – The industry panels that help the ASA and CAP in their regulatory decision making

Stuart Mitchell

The ASA/CAP have released a post called: The industry panels that help the ASA and CAP in their regulatory decision making. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions…

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CAP – Didn’t know you were invited to the party? Unexpected ads that broke the alcohol rules

Stuart Mitchell

The ASA/CAP have released a post called: Didn’t know you were invited to the party? Unexpected ads that broke the alcohol rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As with all age-restricted products, there are a number of rules that apply when marketing alcoholic products. But did you know that any non-broadcast ad that features alcohol is subject to the alcohol rules…

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CAP – New guidance on the presentation of mid-contract price increases in telecoms ads

Stuart Mitchell

The ASA/CAP have released a post called: New guidance on the presentation of mid-contract price increases in telecoms ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, CAP and BCAP are publishing new guidance to help protect consumers from the misleading advertising of mobile and broadband contracts that include mid-contract price increases.   Many providers include clauses in their contracts that mean consumers’ monthly…

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CAP – Lost in the parking lot: Avoiding parked domain dead ends

Stuart Mitchell

The ASA/CAP have released a post called: Lost in the parking lot: Avoiding parked domain dead ends. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Holiday Packages Are Almost Being Given Away” “Unsold Sofas Selling For Nearly Nothing” “Killer New EVs With Longest Range And Most Power” Sound too good to be true? The ASA has recently published three upheld rulings about ads making…

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CAP publishes new guidance on racial and ethnic stereotypes in ads

Stuart Mitchell

The ASA/CAP have released a post called: CAP publishes new guidance on racial and ethnic stereotypes in ads.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP has published new guidance advising marketers on how to avoid racial and ethnic stereotypes that are likely to cause harm or serious or widespread offence in advertising. It provides further clarity and detail on factors the ASA is…

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