Tag: CAP

CAP – It’s the final countdown… but is it really?

Stuart Mitchell

The ASA/CAP have released a post called: It’s the final countdown… but is it really?. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Countdown Clocks are an element of a website’s Online Choice Architecture, generally paired with promotions, often used to illustrate a promotional period whilst adding a sense of urgency to a potential transactional decision. These can be used responsibly, but there are…

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CAP – When the going gets turf – Artificial grass and the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called:  When the going gets turf – Artificial grass and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the winter months set in and more of us see our lovingly tended lawns begin to struggle in the cold, some consumers might be considering the benefits of artificial grass. The ASA has ruled on a…

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CAP – Don’t be an ad rules n00b – get grinding with our advice on ads for mobile games

Stuart Mitchell

The ASA/CAP have released a post called: Don’t be an ad rules n00b – get grinding with our advice on ads for mobile games. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. When it comes to video games there are a whole host of rules that might come into play, from ensuring appropriate targeting, taking care not to use harmful or offensive imagery, or avoiding…

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CAP – Comply with me… Some sunny advice for holiday and travel marketing

Stuart Mitchell

The ASA/CAP have released a post called: Comply with me… Some sunny advice for holiday and travel marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether it’s a quick overnight trip for work, a weekend break with a loved one or a family holiday, the travel industry provides a much needed – and usually much enjoyed – service for consumers. But before travel…

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CAP – Oh fudge! Some bloomin’ good advice on swearing in ads

Stuart Mitchell

The ASA/CAP have released a post called: Oh fudge! Some bloomin’ good advice on swearing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. ****WARNING! This article contains very strong language**** Swearing or allusions to swearing in advertising often attracts attention (and complaints!) and over the years many advertisers have argued that their humorous intentions weren’t in breach of the Code, from Burger…

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