Tag: CAP

CAP – United By The Impact Of Music – Eurovision 2023

Stuart Mitchell

The ASA/CAP have released a post called: United By The Impact Of Music – Eurovision 2023. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Eurovision slogan for 2023 – United By Music – represents both the unique partnership between the UK and Ukraine, as Liverpool hosts on their behalf, and the joyous way that music can bring people together. Music has impact. That’s…

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CAP – Substantiation 101

Stuart Mitchell

The ASA/CAP have released a post called: Substantiation 101. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long…

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CAP – Like, tag, comment, follow, and share to win! Selecting winners in social media promotions

Stuart Mitchell

The ASA/CAP have released a post called: Like, tag, comment, follow, and share to win! Selecting winners in social media promotions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Running prize draws which ask followers to complete certain actions, such as like, tag, follow or comment on a post or social media page to enter, may be a good way to encourage followers to…

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CAP – Voted the ‘best’? Comparisons based on surveys or awards

Stuart Mitchell

The ASA/CAP have released a post called: Voted the ‘best’? Comparisons based on surveys or awards. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Every marketer wants to promote their products in the best possible light and may, understandably, want to shout about receiving awards or share the favourable results of consumer surveys. However, using awards or surveys to make comparisons can sometimes lead…

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CAP issues warning to retailers over mini heater ads

Stuart Mitchell

The ASA/CAP have released a post called: CAP issues warning to retailers over mini heater ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As part of its work to protect consumers during the cost of living crisis, today the Committees for Advertising Practice (CAP) is issuing an Enforcement Notice to advertisers over ads for plug-in mini heaters, warning them to get their house…

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