Tag: CAP

CAP – Cosmetic interventions targeting rules – 12 month review

Stuart Mitchell

The ASA/CAP have released a post called: Cosmetic interventions targeting rules – 12 month review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 25 November 2021, the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) introduced new rules that prohibit cosmetic interventions advertising from being directed at under-18s: CAP Code rule 12.25 12.25 Marketing communications for cosmetic interventions must…

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CAP issues Enforcement Notice to industry over tax repayment agent ads

Stuart Mitchell

The ASA/CAP have released a post called: CAP issues Enforcement Notice to industry over tax repayment agent ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve issued an Enforcement Notice to tax repayment agents over misleading adverts, as part of its work with HM Revenue and Customs (HMRC). CAP and HMRC have seen an increase in ads from tax repayment agents and have…

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CAP – Updated environmental guidance: green disposal claims

Stuart Mitchell

The ASA/CAP have released a post called: Updated environmental guidance: green disposal claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, the ASA announced key findings from its consumer research and issue-led review on green disposal claims (i.e., ‘recyclable’/’recycled’, ‘biodegradable’, ’compostable’ and “plastic alternative” claims). To accompany this, CAP and BCAP have updated their Advertising Guidance: The environment: misleading claims and social responsibility in advertising to…

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CAP – Advertising a whisky cask investment? Distill our advice to make sure ads reflect both the spirit and letter of the Code

Stuart Mitchell

The ASA/CAP have released a post called: Advertising a whisky cask investment? Distill our advice to make sure ads reflect both the spirit and letter of the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the growth of alternative investments, has come interest in buying whisky casks: the simple idea being that the cask is held in storage, for what can be…

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ASA – Body image in advertising – digitally altered images

Stuart Mitchell

The ASA/CAP have released a post called: Body image in advertising – digitally altered images. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2022, CAP and BCAP published an interim statement, as part of their ongoing review on body image in advertising following an open call for evidence in 2021.  One of the policy areas for which CAP and BCAP committed to undertake…

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