Tag: CAP

CAP – Making sure your employment ads are a job well done

Stuart Mitchell

The ASA/CAP have released a post called: Making sure your employment ads are a job well done. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Job hunting is stressful at the best of times and it isn’t helped by job ads that aren’t truthful about a role. Think how much harder it is if applicants can’t fully trust the job vacancies they see.  Here…

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CAP – Mid-contract price increases in telecoms

Stuart Mitchell

The ASA/CAP have released a post called: Mid-contract price increases in telecoms . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP’s new guidance on the advertising of telecoms contracts with mid-contract price increases comes into force on 15 December 2023, following a six-month grace period. It sets stricter standards on the prominence advertisers must give to important information about future price rises. Don’t phone…

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CAP – Stay strong on ‘strong’ appeal – learnings from the new rule one year on

Stuart Mitchell

The ASA/CAP have released a post called: Stay strong on ‘strong’ appeal – learnings from the new rule one year on. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last October, we brought in tough new rules banning gambling ads from including any content (imagery, themes, and characters) likely to be of strong appeal to under-18s. Since then, the ASA has published numerous rulings…

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CAP – Recycled reminders for Recycle Week 2023

Stuart Mitchell

The ASA/CAP have released a post called: Recycled reminders for Recycle Week 2023. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In October Recycle Week 2023 and this year the focus is ‘missed capture’ – items that can be recycled but tend to be missed in the home. Climate change and the environment remain high on the ASA and CAP’s agenda, and you can expect…

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CAP – Step into (a compliant) Christmas

Stuart Mitchell

The ASA/CAP have released a post called: Step into (a compliant) Christmas. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Christmas is creeping up on us and we can feel the festive campaigns unfreezing as we speak. We don’t want you appearing on any naughty lists this year so take our advice and you’ll be sweet! Under Pressure This year has been tough on…

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