Tag: CAP

CAP – Drink in some advice on alcohol marketing

Stuart Mitchell

The ASA/CAP have released a post called: Drink in some advice on alcohol marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The key principle behind the alcohol rules is that marketing communications that feature or refer to alcohol must be responsible.  These rules seek to ensure that ads do not (amongst other things) imply, condone or encourage immoderate, irresponsible or anti-social drinking.  To help you stay on the…

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CAP – Tick the boxes with our misleadingness checklist

Stuart Mitchell

The ASA/CAP have released a post called: Tick the boxes with our misleadingness checklist. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Complaints about potentially misleading advertising make up around 70% of the total number of complaints made to the ASA every year. To help you avoid misleading consumers and make sure your ads aren’t contributing to this number, we have created a simple…

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CAP – Spring clean your ‘allergy’ advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring clean your ‘allergy’ advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the claim. …

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CAP – New self-help tool for influencers

Stuart Mitchell

The ASA/CAP have released a post called: New self-help tool for influencers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. To help influencers quickly work out whether a post needs to make clear that it’s an ad, we have created a self-help tool intended to cover the main types of scenarios one might face in deciding whether to label content as advertising, as well…

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CAP – Enforcement Notice on ‘free trials’ and other promotional subscription models

Stuart Mitchell

The ASA/CAP have released a post called: Enforcement Notice on ‘free trials’ and other promotional subscription models. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we published a new Enforcement Notice about the digital advertising of “free trials” and other promotional subscription models. In recent years, the subscription market has seen huge growth, in part accelerated by lockdown. Consumers can choose from a wide…

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