Tag: CAP

CAP – Reassuring advice on private pregnancy ultrasound scans

Stuart Mitchell

The ASA/CAP have released a post called:  Reassuring advice on private pregnancy ultrasound scans. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ultrasound scans are common, and we understand the NHS typically uses them at least twice during a normal, uncomplicated pregnancy. The first scan is normally done from 10-14 weeks to establish the number and position of the foetuses and the due date.…

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CAP – Don’t pay the price for your “Free Trials” advertising

Stuart Mitchell

The ASA/CAP have released a post called: Don’t pay the price for your “Free Trials” advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. So, you have a great product or service, and you want to attract new customers? “Free trials” offers, or subscription models offer a great incentive for consumers to try things out. There has been a huge rise in “free trials”…

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CAP – Keeping your house in order – ensuring your marketing complies with the CAP Code

Stuart Mitchell

The ASA/CAP have released a post called: Keeping your house in order – ensuring your marketing complies with the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on a firm foundation. Here are some key…

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CAP – ‘Stoptober’ and how to ensure your e-cigarette ads are compliant

Stuart Mitchell

The ASA/CAP have released a post called:  ‘Stoptober’ and how to ensure your e-cigarette ads are compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Stoptober upon us, making sure your e-cigarette ads are compliant should be top of your agenda. Follow these simple tips to keep your ads in check. Know your medium Nicotine containing e-cigarettes aimed at consumers, rather than the…

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CAP – Automated vehicles and assisted tech: helping you stay on the road to compliance

Stuart Mitchell

The ASA/CAP have released a post called: Automated vehicles and assisted tech: helping you stay on the road to compliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Smart tech is big and it’s everywhere – in our homes, in our phones and wearable tech and, increasingly, in our cars.  From smartphone integration, through clever adaptive headlights using matrices of LEDs and lasers, to genuinely automated…

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