Tag: CAP

CAP – The Best Guide to Objective vs Subjective Claims in the Universe

Stuart Mitchell

The ASA/CAP have released a post called: The Best Guide to Objective vs Subjective Claims in the Universe. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Every marketer wants to promote what they’re selling in the best possible light. But whether you’re claiming your carpet cleaner is chemical-free, or that you’re the highest-rated hairdresser in Huddersfield, it’s important your claims are grounded in reality,…

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CAP – Go to the top of the class with your back to school campaigns

Stuart Mitchell

The ASA/CAP have released a post called: Go to the top of the class with your back to school campaigns. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After the last 18 months, it may be that even the children will be pleased they’re returning to school, rather than just their parents! At this time of year, advertisers often look to tap into the…

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CAP – Royalty and Ad Regulation: Three Tips Fit for a King

Stuart Mitchell

The ASA/CAP have released a post called: Royalty and Ad Regulation: Three Tips Fit for a King. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year, we’ve said a sad farewell to the Duke of Edinburgh, but also welcomed the birth of Lilibet Mountbatten-Windsor, with preparations are already being made for the Queen’s Platinum Jubilee next June. Whilst these events all demand a…

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CAP – Top Tips for Influencer Giveaways

Stuart Mitchell

The ASA/CAP have released a post called: Top Tips for Influencer Giveaways. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Prize draws or ‘giveaways’, where a winner is chosen at random from all valid entries, are ever popular on social media and increasingly being run by creators and influencers for the benefit of their followers.  Although running prize draws can help boost your engagement…

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CAP: Getting the job done: getting your ads for employment opportunities right

Stuart Mitchell

The ASA/CAP have released a post called: Getting the job done: getting your ads for employment opportunities right. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the pandemic still there, people have realised that, whilst life feels different to what we once knew, it still rumbles on. This means that this year, people are increasingly doing things that they couldn’t do easily in…

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