Tag: CAP

CAP – A quick guide to advertising consumer surveys

Stuart Mitchell

The ASA/CAP have released a post called: A quick guide to advertising consumer surveys. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertising claims from consumer surveys can be a great way to let the public know just how highly your product or service is rated by consumers. However, many marketers have fallen foul of the CAP Code in the way they have communicated…

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CAP – Don’t be a joker: Gambling and the Ad Rules

Stuart Mitchell

The ASA/CAP have released a post called: Don’t be a joker: Gambling and the Ad Rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Gambling advertising can be a risky business.  Alongside all of the usual rules around misleading claims, promotional marketing and offence, there are also specific rules for gambling to ensure that ads are socially responsible.  This includes not condoning gambling behaviour…

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ASA – In or out? Cross-border media and the ASA’s jurisdiction

Stuart Mitchell

The ASA/CAP have released a post called: In or out? Cross-border media and the ASA’s jurisdiction. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After consultation CAP updated the wording in the Scope of the CAP Code in relation to jurisdictional matters, with the changes taking effect from February 2021.  For a look at what’s in and what’s out, here’s a bitesize guide to…

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CAP – Digital Gold, Cartoon Dogs and the Moon – Advertising Cryptocurrencies

Stuart Mitchell

The ASA/CAP have released a post called: Digital Gold, Cartoon Dogs and the Moon – Advertising Cryptocurrencies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. So far, 2021 has been the year of cryptocurrency. Bitcoin and its fellow travellers like Ethereum and Doge (a currency shaped like a cartoon dog, invented as a joke that has made some of its early adopters millionaires) have…

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CAP – Vetting claims about products for animal health

Stuart Mitchell

The ASA/CAP have released a post called: Vetting claims about products for animal health. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are a variety of products on the market aimed at keeping our animal friends in the best of health – including medicines, medical devices and food supplements. Just as with health products for humans, advertisers should make sure they are marketing…

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