Tag: CAP

CAP – Making an ad, checking it twice

Stuart Mitchell

The ASA/CAP have released a post called: Making an ad, checking it twice. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s nearly that time of year to sit back, relax and enjoy the Christmas festivities. However, the Advertising Codes apply all year round, and it is important for advertisers to ensure this festive season remains compliant. Here are some tips on how to…

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CAP – Substantiation 101

Stuart Mitchell

The ASA/CAP have released a post called: Substantiation 101. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Around 70% of the complaints received by the ASA are about misleading advertising. In many cases, to establish whether a claim is misleading, the ASA will need to make an assessment of evidence. The requirement for evidence can arise in any number of scenarios, from how long…

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CAP – Hard Seltzers: how to keep your marketing communications as sparkling as your water

Stuart Mitchell

The ASA/CAP have released a post called: Hard Seltzers: how to keep your marketing communications as sparkling as your water. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hard Seltzers (alcoholic sparkling waters) have taken off this year, and drinks manufacturers are piling in to bring us their own unique twist. But, as with any new product, it is very important that marketers ensure…

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CAP – Eyes down for compliant advertising! Bingo ads and the Advertising Codes

Stuart Mitchell

The ASA/CAP have released a post called: Eyes down for compliant advertising! Bingo ads and the Advertising Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for bingo products will be treated the same as betting products, so will be subject to the ‘Gambling’ section of the Ad Codes. The Codes state that ads must be socially responsible, and should not portray, condone…

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CAP – Tick the boxes with our misleadingness checklist

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Tick the boxes with our misleadingness checklist. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Complaints about potentially misleading advertising make up around 70% of the total number of complaints made to the ASA every year. To help you avoid misleading consumers and make sure your ads aren’t contributing to this number, we have created…

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