Tag: Carers UK

Unpaid carers under huge financial pressure are forced to cut back on essentials, heating and food

Stuart Mitchell

Unpaid carers are finding it increasingly difficult to afford day-to-day living costs, with the worry and anxiety of this further affecting their mental health and wellbeing. New statistics from the Carers UK State of Caring Survey 2024 in a report funded by abrdn Financial Fairness Trust show a concerning trend as carers increasingly take drastic measures to cope with their financial situation. Of the 12,500 people answering this year’s survey, 61% said they were worried about living costs and managing in the future. Over a third (35%) said they don’t…

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MullenLowe launches ‘This Counts As Care’ campaign for Carers UK

Stuart Mitchell

On 25th January this year, integrated marketing agency MullenLowe was crowned winner of The Creative Shootout 2024 at BAFTA London.  A creative team from the agency has since been working with Creative Shootout Charity of the Year 2024, Carers UK, on a major new campaign which will go live across multiple channels this week.  Following insight that many carers believe their actions are simply a natural part of family life, MullenLowe developed the strategic direction; namely that all forms of caring really count, regardless of the relationship – and placing…

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Carers UK announced as The Creative Shootout’s Charity of the Year 2024

Stuart Mitchell

Carers UK, the charity whose mission it is to make life better for the UK’s 5.7 million unpaid carers, has been announced as The Creative Shootout’s Charity of the Year. This follows the announcement earlier this year that ‘The Nation’s Health’ was the theme for the next awards. Entry to The Creative Shootout opens for any discipline UK creative agency w/c 25th September 2023 at creativeshootout.com, with the Live Final being staged at BAFTA in London on Thursday 25th January 2024. Carers UK provides information on accessing financial aid, emotional…

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New charity campaign ‘Care to Limbo’ has celebrity seal of approval

Stuart Mitchell

HCP Social Enterprise, an innovative social enterprise company, is vowing to get the nation doing the limbo through its new and inspiring social media campaign, ‘Care to Limbo’. Launched this month, with the help of a raft of celebrities and ambassadors, the Care to Limbo campaign is designed to help raise awareness and funds for four chosen charities, all of which benefit society and contribute immensely to local communities; Alzheimer’s Society, Carers UK, Crisis and Macmillan Cancer Support. Care to Limbo is a simple and fun challenge that involves participants…

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