CDC, AMA, and Ad Council Urge Flu Vaccinations to Reduce Flu Hospitalizations Amid COVID-19 Concerns

The Ad Council, the American Medical Association (AMA), the Centers for Disease Control and Prevention (CDC) and the CDC Foundation today announced a new effort to encourage more people to get vaccinated against seasonal flu. While flu activity was unusually low during the 2020-2021 flu season—due largely to COVID-19 mitigation measures like wearing masks, school and work closures, and physical distancing—the threat of flu is likely far greater this year with many of those mitigation measures in decline. During a severe season, flu has resulted in as many as 41…

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New PSA Campaign Urges Americans to Bring High Blood Pressure Under Control

We covered this previously but this a lot more detailed, the American Heart Association (AHA), American Stroke Association (ASA), and the American Medical Association (AMA) have announced a new public service awareness (PSA) campaign in partnership with the Ad Council. The campaign seeks to raise awareness of the serious, life-altering consequences of uncontrolled high blood pressure, and motivate people to work with their doctor on developing and committing to a treatment plan to manage their blood pressure. Launched on the heels of a new guideline that means more people will…

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8 Ethical Marketing Resources

I thought it might be nice to include some links which might help some Ethical Marketers, these come from a variety of places so may not be applicable to your country or area, so please check appropriately. Some interesting articles: https://www.monster.com/career-advice/article/ethics-in-marketing – Monster’s Four Ethical Dilemmas in Marketing by Francesca Di Meglio http://blog.socialcontentmarketing.com/7-ethical-dilemmas-faced-in-social-media-marketing/ – 7 Ethical Dilemma’s faced in Ethical Marketing by Dr Jim Barry http://smallbusiness.chron.com/five-principles-enlightened-marketing-49189.html – 5 principles of enlightened marketing by Scott Thompson http://www.marketing91.com/ethical-marketing/  – Ethical marketing and its role in running an ethical business By Hitesh Bhasin…

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