Tag: cedara

Pixability Teams Up With Cedara to Provide Brands & Agencies With An Emissions Management Solution for YouTube

Stuart Mitchell

Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced a partnership with Cedara, the Carbon Intelligence Platform. The partnership is focused on reducing carbon emissions from YouTube ad campaigns by providing carbon measurement, optimisation, compensation and reporting for brands and agencies. The announcement comes at a time of increased need by advertisers in the EU as new legislation requires companies to measure their carbon footprint by 2030, including through their use of media which now represents 3% of global carbon emissions. “Global…

Read More

Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions

Stuart Mitchell

Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a significant milestone in the efforts to create a more sustainable advertising ecosystem. Cedara, which is on a mission to help decarbonise the media industry, will serve as the preferred sustainability partner for Assertive Yield’s clients. Publishers that leverage Cedara’s automated measurement solutions to accurately assess their overall emissions will be…

Read More

VIOOH shares industry-first carbon emissions measurement hitting 18% below benchmark

Stuart Mitchell

VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which is 18% below the programmatic open web benchmark. Based on Cedara’s measurement, VIOOH generated 0.28 grams CO2e per ad impression in 2022, well below the Cedara ad platform benchmark of 0.34, which is based on programmatic…

Read More

VIOOH shares industry-first carbon emissions measurement hitting 18% below benchmark

Stuart Mitchell

VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which is 18% below the programmatic open web benchmark. Based on Cedara’s measurement, VIOOH generated 0.28 grams CO2e per ad impression in 2022, well below the Cedara ad platform benchmark of 0.34, which is based on programmatic open…

Read More

Cedara launches Reduction Marketplace to measure and optimize carbon emissions of Pret A Manger ad campaigns

Stuart Mitchell

Carbon intelligence platform, Cedara, has announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret to reduce carbon emissions across its video ad delivery.  Croud, known for its industry-leading expertise in digital marketing and advertising, recognized the importance of measuring and reducing the carbon footprint associated with its clients’ advertising campaigns. In pursuit of…

Read More