Tag: Channel 4

TENA Women partners with Channel 4 to break the taboo surrounding incontinence

Stuart Mitchell

TENA Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in an exclusive new partnership with Channel 4, brokered by Zenith. Driven by Zenith and 4Sales, the campaign aims to empower women of all ages to be more open and honest with themselves and others about incontinence, encouraging them to feel comfortable and confident in their bodies. Despite one in three women over 351, and one in four men over 402 experiencing some form of bladder weakness in their lives,…

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Channel 4 kickstarts fresh push for greater on and off screen representation with Black Takeover Day

Stuart Mitchell

As part of its ongoing commitment as an anti-racist organisation to improve Black representation on and off screen and drive long-term change, Channel 4’s Director of Programmes Ian Katz today announced two major new commissioning opportunities – a new Black-led comedy series and a new unscripted series set in the Black community – which will feature in a Black Takeover of the channel next year.  From breakfast right through to late night, Channel 4 is set to disrupt its regular schedule and reimagine some of its biggest mainstream shows with…

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Channel 4 continues longstanding commitment to Paralympic sport securing Paris 2024 Paralympic Games rights

Stuart Mitchell

With exactly four years to go until the Opening Ceremony, Channel 4 has today been awarded the UK television rights to the Paris 2024 Paralympic Games. The deal with Channel 4 includes multi-platform broadcast rights within the UK and will see the broadcaster build on its acclaimed coverage of London 2012 and Rio 2016 which broke UK viewing records for Paralympic sport. London 2012 reached 69 per cent of the population. Paris 2024 has set high ambitions for the organisation of the Paralympic Games, as the first ever Summer edition…

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Channel 4 launches its Black, Asian & minority ethnic-led Indie accelerator

Stuart Mitchell

Channel 4 has launched its BAME-led Indie Accelerator – an innovative new approach to working with more production companies where the main shareholders, the leading decision makers or the creative leaders comprise those from a Black, Asian and minority ethnic background. In a two-year partnership with The TV Collective – an organisation founded by Simone Pennant MBE, which aims to connect BAME workers to paid opportunities in the media industry – Channel 4 will run this initiative twice over the next two years as part of a long-term strategic plan to…

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Channel 4’s £1m Diversity in Advertising Award challenges industry to authentically represent UK BAME cultures in advertising

Stuart Mitchell

Channel 4 has announced its annual Diversity in Advertising Award is highlighting the lack of authentic representation of UK BAME cultures within TV advertising in 2020 and is now open for entries. New research commissioned by 4Sales finds there is a universal lack of authentic portrayal in TV advertising of people from all BAME communities, their backgrounds, lives and cultures and so through this year’s award-winning competition the broadcaster is inviting the British advertising industry to tackle this issue. The winning campaign will be awarded £1m of Channel 4 commercial…

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