Tag: Channel 4

Channel 4 launches new #StayAtHome campaign starring host of famous faces

Stuart Mitchell

Channel 4 has revealed its brand new #StayAtHome campaign which launched across Easter weekend and created to amplify the important public health message to Stay Home, Save Lives. A series of 10 second, fly-on-the-wall style films, self-shot by a host of well-known Channel 4 faces reveal the celebrities carrying out mundane tasks at home during lockdown. These include Jon Snow ironing his ties, Big Narstie mowing the lawn, Scarlett Moffatt pairing her socks, Katherine Ryan ‘painting’ a self-portrait, Joe Lycett cleaning the kitchen cupboard, Krishnan Guru-Murthy sharpening pencils and more.…

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Channel 4 to air 24 Hours in A&E: Heart Special made in partnership with the British Heart Foundation

Stuart Mitchell

Channel 4, in partnership with the British Heart Foundation (BHF), has announced 24 Hours in A&E: Heart Special, set to air on Channel 4 on Friday 20th March at 8pm. The special episode will revisit and update on the stories of three people who previously appeared in the award-winning series when admitted to A&E with serious heart conditions.   This pioneering Heart Special provides the BHF with the opportunity to raise awareness and increase support for its research to save and improve lives.  More than seven million people are living…

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Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert

Stuart Mitchell

Channel 4 premiered the winner of its Diversity in Advertising Award at 9.10pm on Sunday 2nd February, which was awarded to Starbucks for its ground-breaking commercial #whatsyourname. The winning entry celebrates the life-changing moment facing some transgender and gender diverse people as they use their new name in public. It is inspired by real life experiences of individuals who find Starbucks stores to be a safe space, where their new name is accepted and they are recognised as who they really are. The #whatsyourname advert depicts ‘James’ who is transitioning…

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Channel 4 names seven finalists of its £1m Diversity in Advertising Award 2019

Stuart Mitchell

Channel 4 has announced the seven brands shortlisted to win £1 million of commercial airtime via the Diversity in Advertising Award, which this year focuses on the lack of representation and stereotyping of the LGBT+ community. The seven shortlisted brands and agencies, chosen from nearly 40 entries, are: Booking.com and adam&eve DDB; CALM and adam&eve DDB; Coca-Cola and Epoch Design; Screwfix and Wavemaker UK; Snickers and AMV BBDO; Starbucks UK and Iris London; and Virgin Media and adam&eve DDB. The award aims to encourage the advertising industry to embrace inclusive…

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C4’s £1m Diversity in Advertising Award to highlight LGBT+ representation

Stuart Mitchell

Channel 4 has announced the next iteration of its award-winning £1 million Diversity in Advertising Award will tackle the lack of representation and stereotyping of the LGBT+ community. The award, which offers £1 million worth of commercial airtime to the winning creative idea, is challenging brands and creative agencies to develop a campaign which puts people from the LGBT+ community at the heart of their advertising without being tokenistic. The focus of this year’s competition comes after Channel 4’s sales house, 4Sales, commissioned the world’s biggest study in to diversity…

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