Tag: Channel 4

Channel 4 and Which? help people get it right in unique new campaign series

Stuart Mitchell

Channel 4 is teaming up with Which?, the UK’s consumer champion, supported by their media agency Goodstuff, for an innovative, contextual advertising campaign that helps viewers to buy with confidence. The partnership, live from December 13, marks a media first where the iconic Channel 4 world space is combined with Which?’s voice as a trusted partner. The campaign raises key, seasonal consumer issues to be aware of, from buying knock-off gifts online and expensive home improvement mistakes, to ‘shrinkflation’ of the food shop and hidden travel extras. The themed adverts…

Read More

Channel 4 supports 13 Nations and Regions Indies through Emerging Indie Fund Extra

Stuart Mitchell

Channel 4 has announced details of 13 indies from across the UK which will receive support as part of the broadcaster’s inaugural group of Emerging Indie Fund Extra companies. EIF Extra offers additional support to companies which have previously been part of the Emerging Indie Fund, providing critical slate development funding to help them to develop further ideas to pitch to the channel. EIF Extra supports companies from Northern Ireland, Scotland and Wales as well as companies from across the English regions. It offers financial backing to develop a strong,…

Read More

Currys and AMV BBDO named winners of Channel 4’s Diversity in Advertising Award 2024

Stuart Mitchell

Currys and AMV BBDO have been announced as the winners of Channel 4’s 2024/2025 Diversity in Advertising Award.  Their campaign, ‘The Sigh of Relief’, which embeds inclusive practices at the heart of the creative, will receive £1 million of advertising space across Channel 4 next year which will showcase the relief disabled customers feel when they have their needs immediately understood in safe spaces. In addition, the four runners-up are being offered the opportunity to secure match funding to get their entries on air. ‘The Sigh of Relief’ was chosen…

Read More

Channel 4’s Diversity in Advertising Award 2024 challenges brands to make TV ads accessible and ‘Inclusive by Design’

Stuart Mitchell

Channel 4 has challenged the advertising industry to build inclusion and accessibility into all campaigns, as it launched its £1 million Diversity in Advertising Award for 2024. This year’s brief – Inclusive by Design – encourages brands and agencies to remove the barriers faced by many people when engaging with TV advertising, by encouraging them to embed inclusive practices into their creative. The brief is a call to arms to innovate in the craft of advertising, to make it possible for consumers in all of their diversity to fully experience…

Read More

Channel 4 streaming audience jumps a third year on year in June, accelerating its shift to first public service streamer

Stuart Mitchell

Channel 4’s streaming audience grew by nearly one third in June, buoyed by a wide range of hit shows including docudrama The Fall: Skydive Murder Plot and US reality show Dance Moms, which helped it to generate more than four billion viewer minutes in watch time last month. Latest Barb data shows Channel 4’s streaming audience in June is up 30% on the same month last year. Meanwhile, the channel continues to grow its overall audience, attracting new digital natives while migrating existing viewers to digital platforms, with 3% year on year…

Read More