Tag: charity

How Dare You! What Young People Would Do For A Good Cause

Stuart Mitchell

Seventy-seven percent (77%) of 16-24 year olds would do something, such as bungee jump or shave their head, to raise money for a good cause. Skydiving was the most popular amongst the age group with 32% saying they would engage in the activity whilst among 25-34 year olds the figure was 25%. Seven percent (7%) of over 65s would jump out of a plane for charity. Head shaving was another daring choice for 16-24 year olds with 13% saying they would be sheared for charity. The figure was the same for…

Read More

eBay Sets Record-Breaking Year on Charity Platform with Nearly $102 Million Raised for Non-Profits in 2018

Stuart Mitchell

eBay announced that its global marketplace raised a record of nearly $102 million for charities in 2018, bringing the total funds raised to nearly $912 million since 2003. With more than 66,000 charities on the platform, eBay for Charity enables people to connect with and support their favorite non-profits and causes when they buy or sell in the U.S. and abroad. “With a record breaking $102 million raised through eBay for Charity in 2018, eBay continues to be fully committed to enabling millions of people to come together and make…

Read More

Christmas Charity Cheer as Scottish Retail Giving Tops £40 million

Stuart Mitchell

The Scottish Retail Consortium publishes its third annual report into charitable giving by the sector. The report found Scottish retailers had raised or donated over £14.7 million in 2018 to good causes in Scotland – bringing the cumulative amount raised since the first report was published in 2016 to £41 million. Hundreds of charities, good causes and community groups from across Scotland have benefitted; together with support for Children in Need, Poppy Scotland, and other events. The report shows how 26 leading retail brands are making a difference in communities…

Read More

New Media Trust training programme to develop the digital skills of charities across the UK to have a stronger voice with support from Google

Stuart Mitchell

Media Trust, the media communications charity, have unveiled plans for a new digital skills training programme for UK charities and community organisations, enabled by a grant from Google.org, Google’s philanthropic arm.  The programme has been developed following findings from Media Trust’s own 2017 Charity Survey, which found that for more than 70% of UK charities, the lack of digital skills represents a challenge for their organisation to reach their target audience and get their voice heard. Over 40% of respondents have less than £5,000 to spend annually on marketing and communications,…

Read More

ASA/CAP: Four top tips for charity advertising

Stuart Mitchell

The ASA and CAP have put some advice on their website for charity marketers, I have copied it below but please have a look and explore of their website. It’s perfectly understandable that charitable organisations want to do everything possible to raise awareness and funds for their causes.  However, marketers must take care not to overstep the mark by misleading consumers or causing unjustified distress. Read on for four key learnings from recent ASA rulings to help you stick to the ad rules while fund-raising. Keep donations separate from competitions…

Read More