Tag: Chartered Institute of Marketing

The Pitch: CIM and IBM to Challenge Marketing Students in Global Competition to find the Marketers of the Future​

Stuart Mitchell

 The Chartered Institute of Marketing (CIM) has launched the global student marketing competition, ‘The Pitch’, to students across the world. This year’s competition will be run in partnership with IBM, a global leader in technology and innovation. CIM will work with IBM to provide students with an experience that equips them for their first professional role in marketing. Not only will IBM be setting this year’s challenge, but they will also host webinars and provide top tips to students on their journey through The Pitch, helping them to bring their…

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Yorkshire & London Students Triumph in CIM’s Global Marketing Challenge, The Pitch

Stuart Mitchell

The Chartered Institute of Marketing has announced AdEd from King’s Business School, King’s College London, and Paws and Claws Crew from the University of York, as the undergraduate and postgraduate winners of its global student marketing competition, The Pitch. Now in its fourteenth year, The Pitch saw students from leading UK and international universities compete to respond to a real-life marketing challenge, in a bid to win the title of ‘Marketers of the Future’. The competition aims to equip students for a professional role in marketing, empowering them to drive…

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Survey reveals the need for greater standards and best practice across marketing

Stuart Mitchell

A new survey from the Chartered Institute of Marketing (CIM) highlights the need for consistent, industry-wide standards that hold business functions accountable to a high level of professionalism. CIM’s latest research, surveying over 500 business decision makers indicates a level of doubt towards certain divisions. It found that 1 in 10 believe their marketing colleagues act unprofessionally, nearly three times the level identified amongst finance and legal professionals. Whilst nearly half (45%) of business leaders have reservations about the level of professionalism across marketing, HR and sales. Concerns over marketing’s…

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The Chartered Institute of Marketing and National Institute of Marketing Nigeria announce new partnership to support the marketing profession

Stuart Mitchell

The Chartered Institute of Marketing (CIM) and National Institute of Marketing, Nigeria (NIMN) have announced a new partnership to collectively advance the profession of marketing, for the benefit of marketers, business and society in both Nigeria and the UK. The partnership between CIM and NIMN is designed to support the advancement and mobility of the marketing profession and to provide access to development opportunities. Practising marketers will also benefit from access to the latest resources needed to develop their skills, drive their careers, and enhance their organisation’s performance. CIM and…

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The Pitch 2025: Marketing students respond to creative challenge from Dogs Trust

Stuart Mitchell

CIM’s 2024/25 global student marketing competition, The Pitch, has launched to students around the world and is accepting entries until Monday 2 December 2024. The competition is open to university students based anywhere around the world, at both undergraduate and postgraduate levels, where students are studying for a marketing degree, or a business degree containing a marketing module.   Now in its fourteenth year, the competition challenges aspiring marketers from across the globe to react to a real-life brief from a top organisation. Finalists will then go head-to-head in the hope…

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