University of Strathclyde team wins ‘The Pitch’ national marketing competition to be named ‘Marketers of the Future’

The Chartered Institute of Marketing (CIM) has announced a student team from the University of Strathclyde as winners of its student competition, The Pitch. This is the third consecutive year that students from the University have triumphed at the competition. Thomas Cooper and Adam Dickson formed their team Cooper & Dickson, to beat 28 teams from across the UK to be crowned ‘Marketers of the Future’. Due to Covid-19, the team were told of their award win by video call. Thomas Cooper and Adam Dickson who study BA Hons in…

Read More

Chartered Institute of Marketing Reveals Changes to Chartered Status

The Chartered Institute of Marketing (CIM) has announced significant changes to its Chartered status, the marketing industry’s most prestigious accreditation.  The changes represent a shift in the skills required of marketers today and will provide businesses with an up to date indicator when it comes to appointing qualified marketing talent. The decision also brings CIM in line with other Chartered bodies, where the average age for Chartered status across accountancy and management is just 24, compared with 29, which is approximately the earliest a marketer can secure the status. This…

Read More

Consumers demand sustainable packaging

Consumers believe companies use too much packaging when delivering or selling products – with Amazon and eBay being named as some of the worst offenders. A study of 2,000 adults across the UK by the Chartered Institute of Marketing revealed 88 per cent think their shopping comes with more wrapping than is required, with children’s toys, mobile phones and cosmetics most likely to come in over-elaborate packaging. But it’s not just e-commerce shops which over-do it, as a sixth of consumers believe in-store food shopping uses up more plastic than…

Read More

Chartered Institute of Marketing launches apprenticeships from A Level to Master’s degree

The Chartered Institute of Marketing (CIM) announced that a new marketing apprenticeship, at Level 3 and a marketing adaptation of the current Senior Leaders Level 7 Apprenticeship, have been approved by the Institute for Apprenticeships.  This means that CIM, through its network of training providers will offer apprenticeships from Level 3 Marketing Assistant (equivalent to an A Level qualification) through to Level 7 (equivalent level to a to a master’s degree). CIM has worked with brands including Mercedes Financial Services, Seetec, NS&I, Clarks and BT to launch the first apprenticeships…

Read More

Chartered Institute of Marketing Welcomes The Prince of Wales as Patron

The Prince of Wales has agreed to become the new Patron of the Chartered Institute of Marketing. His Royal Highness will take over from The Duke of Edinburgh, who has served as the Institute’s Patron since 1952. CIM’s first Royal Patron was King George VI, appointed in 1937. Chris Daly, Chief Executive of the Chartered Institute of Marketing said: “We are absolutely delighted that The Prince of Wales has accepted our invitation to be our Patron. There could be no greater accolade for our profession. We look forward to working…

Read More