Tag: Chartered Institute of Marketing

The Pitch 2025: Marketing students respond to creative challenge from Dogs Trust

Stuart Mitchell

CIM’s 2024/25 global student marketing competition, The Pitch, has launched to students around the world and is accepting entries until Monday 2 December 2024. The competition is open to university students based anywhere around the world, at both undergraduate and postgraduate levels, where students are studying for a marketing degree, or a business degree containing a marketing module.   Now in its fourteenth year, the competition challenges aspiring marketers from across the globe to react to a real-life brief from a top organisation. Finalists will then go head-to-head in the hope…

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QNB signs flagship deal with the Chartered Institute of Marketing to upskill staff

Stuart Mitchell

The Chartered Institute of Marketing (CIM) and QNB have announced a partnership to deliver best in class marketing training to QNB’s Marketing and Communications team, developing the firm’s marketing capabilities and responding to the global challenges faced by leading brands around the world.   The partnership is the first for CIM with a Middle Eastern headquartered financial institution. CIM has helped QNB’s team to develop best practice global marketing skills, driving forward their marketing output and supporting career development. This partnership bolsters the firm’s marketing functionality and supports QNB’s aim to…

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Research finds AI, burnout, inclusivity and falling budgets keeping marketers awake at night

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) highlights the issues keeping marketers up at night in 2024. The latest Impact of Marketing report suggests that progress on diversity and inclusion is stalling with 44% of respondents stating that their team has not become more diverse within the last 12 months.  Only around half of those surveyed (56%) indicated that they felt that progress had been made on diversity and inclusion within their teams. Some respondents reported seeing a greater diversity of ethnicities (28%), genders (12%), and ages (11%)…

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Chartered Institute of Marketing launches new qualifications to futureproof skills, promote digital agility and responsible marketing

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced a new suite of qualifications, available from September 2024, providing marketers with the skills and behaviours necessary to thrive in the ever-evolving marketing landscape. The qualifications focus on fostering digital agility, equipping marketers with the skills to harness the latest technologies effectively and empowering them with the knowledge and confidence to have a positive impact on people, profit and the planet. The new qualifications, tailored to the needs of marketing professionals, offer practical, digital-focused learning that can be directly applied to real-world…

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Widespread AI usage outstripping professional skills warns the Chartered Institute of Marketing

Stuart Mitchell

Deployment of Artificial Intelligence (AI) across European marketing companies has dramatically increased in the last 12 months, according to the latest European Marketing Agenda report supported by The Chartered Institute of Marketing (CIM). Carried out annually, the report surveys 1,250 CMOs, identifying their top priorities for the year ahead. Last year AI was not recorded as a key topic, yet it now tops the 2024 table of priorities with 44% selecting it as a top three agenda item, ahead of 40% for Digital Marketing and 38% for Customer Experience Management.…

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