Tag: Christmas

CAP – Making an ad, checking it twice

Stuart Mitchell

The ASA/CAP have released a post called: Making an ad, checking it twice. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s nearly that time of year to sit back, relax and enjoy the Christmas festivities. However, the Advertising Codes apply all year round, and it is important for advertisers to ensure this festive season remains compliant. Here are some tips on how to…

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Sainsbury’s to match millions in donations to support those in need this Christmas

Stuart Mitchell

The retailer’s ‘Help Brighten a Million Christmases’ initiative returns today for two weeks, with Sainsbury’s matching customer donations penny for penny up to the value of £4 million As UK destitution rates rise in the UK, Sainsbury’s is bringing back its ‘Help Brighten A Million Christmases’ initiative, with every single donation being matched by the supermarket penny for penny up to the value of £4 million. With the aim of raising a total of over £8million, the campaign builds on Sainsbury’s year-round work with its charitable partners to provide vital…

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Asda to donate over one million meals to help the most vulnerable this Christmas

Stuart Mitchell

Asda has announced it will donate one million meals before Christmas to support vulnerable people across the UK. The initiative will see extra meals given to food banks, charities and community groups across the country over the festive season and is on top of the work the supermarket already does with FareShare and Trussell Trust through its Fight Hunger Create Change programme, which has enabled over 50m meals to be donated since the start of the partnership. The majority of the one million meals donated will come from Asda’s back…

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METRO and Serviceplan call for support of the hospitality industry all over the world at Christmas

Stuart Mitchell

The global COVID-19 pandemic has already led to high revenue losses in the hospitality industry this year. No real recovery is expected in the coming months either, due to continuing restrictions. To support its partners and clients in the food service industry, METRO is launching an extensive TV and digital campaign aimed at consumers. The idea and implementation of the Christmas film was developed by METRO’s global creative agency, Serviceplan Campaign Hamburg. The objective of the global “Give your kitchen a break” campaign, is to encourage as many people as…

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CAP – A Christmas Tale… of compliant advertising

Stuart Mitchell

The ASA/CAP have released a post called:  A Christmas Tale… of compliant advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on a firm foundation. Here are some key points from ASA rulings to help you ensure…

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