Tag: In Kind Direct

Tesco & In Kind Direct unlock over 6 million hygiene products for families in need, over 4-year partnership

Stuart Mitchell

In Kind Direct, the UK’s leading product giving charity, and Tesco have partnered together since September 2022 to run their ‘Buy 2, we’ll donate 1’ campaign and this spring, ran the campaign for the sixth time. Designed to unlock product donations from some of the leading hygiene brands, the partnership has supported families across the country gain access to over 6 million essential hygiene products.  This year, the campaign included products from seventeen leading hygiene brands, Pampers, Andrex, Kleenex, Tena, Bodyform, Simple, Aquafresh, Sensodyne, Domestos, Sure, Dove, Surf, Wilkinson-Sword, Persil, Corsodyl, Vaseline, and Comfort. Resulting in over 1.33 million personal care and household hygiene items being donated across just eight-weeks. Across the 4-year partnership,…

Read More

In Kind Direct sets out to unlock 1.5m essentials hygiene products to support communities, in partnership with Tesco

Stuart Mitchell

The UK’s leading product giving charity, In Kind Direct, has teamed up with Tesco and 17 major hygiene brands, from across 6 global consumer goods companies: Unilever, Essity, Haleon, Kimberly Clark, Edgewell and P&G, in a campaign to help redistribute essential products to the families that need them.  As everyday living costs continue to rise across the UK, new research by In Kind Direct has found that nearly 3 in 10 (27%) Britons admit to sacrificing their personal hygiene to save money, with a further 11% considering doing so. With experts warning that these findings make hygiene products one…

Read More

1.1 million children pushed into hygiene poverty – charity urges government to act ahead of Child Poverty Strategy

Stuart Mitchell

To mark the launch of the pioneering research report, A Clean Start in Life, leading product giving charity In Kind Direct hosted a Parliamentary reception in Westminster on Monday evening, sponsored by Helen Hayes MP, Chair of the Education Select Committee. The event brought together Parliamentarians, policymakers, civil servants, charities and corporate leaders, to urgently address the impact of hygiene poverty on the lives of children and young people. With the publication of the Child Poverty Strategy being pushed back by government to autumn, the sector fear that this delay will…

Read More

Charity In Kind Direct Launches Immersive First Of Its Kind Campaign To Rally Public Support In Tackling Hygiene Poverty Among Children

Stuart Mitchell

A Clean Start in Life, a newly commissioned report by In Kind Direct, reveals that 4 children in every classroom in Great Britain are currently living in hygiene poverty, that’s 1.1m children. Hygiene poverty is not being able to access products many of us take for granted like shampoo, toothpaste and period products.  The charity, founded in 1996 by HM King Charles lll, is launching an immersive campaign from the 2nd – 11th May playing out voices and experiences of children and young people living in hygiene poverty in an…

Read More

Charity In Kind Direct And Partners Launch Major In Store Campaign With Tesco, To Support The 2.2 Million UK Families Living In Hygiene Poverty

Stuart Mitchell

Latest data from charity In Kind Direct has revealed that 1 in 4 UK households with children are living in hygiene poverty, that’s 2.2m families who are facing impossible decisions to eat, heat or keep clean everyday. It’s our shared mission to ensure families can access the products they need to keep clean and well.  That’s why In Kind Direct are continuing to grow the campaign with longstanding partners Tesco, Unilever, Essity, Haleon, Kimberly Clark, Edgewell and P&G to support more families who are having to go without. The impact…

Read More