Tag: CIM

Dreaming of a Green Christmas: Over half of UK adults are thinking about a more environmentally-friendly Christmas

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that over half (53%) of UK adults who celebrate Christmas think it is important to do so in a more environmentally-friendly way this year. This compares to just 34 per cent who think it is important to have a big celebration to make up for missing out last year as a result of the pandemic.  The research also reveals consumers are expecting more action and communication from brands during the festive period, with over three fifths (64%) of respondents wanting…

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Half of UK marketers fear ‘greenwashing’ despite consumers wanting more insight into companies’ sustainability agendas

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that half (49%) of marketers are weary of working on sustainability marketing campaigns due to the fear of their company or clients being accused of ‘greenwashing’. It comes as new regulations, such as the Competition and Markets Authority’s ‘Green Claims Code’, are introduced to hold brands more accountable for their sustainability claims. The survey, which looks at the views of over 200 marketing professionals in the UK, shows that over half (55%) of marketers’ companies and clients recognise sustainability as…

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Top CMOs and agency directors optimistic but call for stricter marketing regulations

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that the UK’s top marketers are bullish on growth for their organisations as the country emerges from lockdown. Prospects for the coming year were rated as 81 out of 100, despite more than half (57%) having seen marketing budgets cut over the last year.  CIM’s latest report, ‘The CMO 50’, surveyed the most senior marketers across 50 of the UK’s largest corporates, charities and marketing agencies. It reveals that the vast majority of in-house marketing leaders (71%) believe that the…

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CIM awards marketers with digital badges to highlight achievements and support career progression

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has launched a digital badge scheme to help marketers to show their level of qualification, experience and seniority. CIM members and the wider marketing community can use the digital badges across social media, email signatures and personal websites to reflect their association with CIM and their achievements in the marketing industry. The scheme will benefit both individuals and businesses by providing an easily identifiable way to recognise marketing talent and commitment to CPD. Marketers will be able to display badges showing successful completion of…

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Senior leader apprenticeship course to address the UK marketing skills gap

Stuart Mitchell

The Chartered Institute of Marketing (CIM) announces that businesses across the UK will be able to upskill senior marketers as part of the updated government apprenticeship standard. To address the UK marketing skills gap and apprenticeship standard, Cranfield University launched the first MSc in Marketing and Leadership, which maps across a range of CIM qualifications and supports the development of senior leaders across the UK.  This course was designed to meet the requirements of the Level 7 Senior Leader apprenticeship standard which was recently redesigned by the Institute for Apprenticeships and…

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