Tag: CIM

Global ‘cancel culture’ putting UK marketing exports at risk warns CIM

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of UK marketers (67%) are limiting their work to campaigns for British audiences and many fear offending other cultures. As a result, the industry risks undermining annual international sales of marketing worth £11.7bn.  The survey, which explores the views of 500 UK in-house and agency marketing professionals, finds that three fifths (60%) believe global marketing campaigns are challenging because of the need to be ‘politically correct’. Two fifths (41%) fear being victims of ‘cancel culture’ – a…

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Top CMOs and agency directors optimistic but call for stricter marketing regulations

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that the UK’s top marketers are bullish on growth for their organisations as the country emerges from lockdown. Prospects for the coming year were rated as 81 out of 100, despite more than half (57%) having seen marketing budgets cut over the last year. CIM’s latest report, ‘The CMO 50’, surveyed the most senior marketers across 50 of the UK’s largest corporates, charities and marketing agencies. It reveals that the vast majority of in-house marketing leaders (71%) believe that the COVID-19…

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Respect for chartership status in marketing and PR on the rise but lower than other industries

Stuart Mitchell

A new study from the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) reveals that respect amongst chartered professionals in the marketing and public relations industries has improved in the last decade, but remains low compared to other professions. ‘The Value of Chartership’ report, which explores the views of 300 surveyed chartered members, finds two-fifths (39%) believe respect for chartership in PR and marketing has increased. However, the majority (72%) of respondents feel it is less respected in comparison to other chartered professions such as…

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Next Generation Of Marketers: Shortlist Announced For Nationwide Student Marketing Competition

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced its shortlist of ten teams going through to the final round of their student competition, The Pitch.  Now in its eleventh year, The Pitch is an international competition designed to recognise and reward the marketing talent of the future. It sees students from leading UK and international universities compete to respond to a real-life marketing challenge, in a bid to win the title of ‘Marketers of the Future’.  This year the competition is sponsored by the UK’s leading health and beauty retailer,…

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CIM and the Australian Marketing Institute announce joint-partnership

Stuart Mitchell

The Chartered Institute of Marketing (CIM) and the Australian Marketing Institute (AMI) announced a partnership to support marketers in the UK and Australia. Members of CIM and the AMI will be able to take advantage of a joint membership at a preferential rate, allowing for best practice, training and resources to be shared. The partnership is designed to provide a synergistic response to the challenges marketers face, promoting the sharing of ideas and driving innovation. The joint membership will enable AMI members who are also CIM members to benefit from…

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