Tag: CIM

Senior leader apprenticeship course to address the UK marketing skills gap

Stuart Mitchell

The Chartered Institute of Marketing (CIM) announces that businesses across the UK will be able to upskill senior marketers as part of the updated government apprenticeship standard. To address the UK marketing skills gap and apprenticeship standard, Cranfield University launched the first MSc in Marketing and Leadership, which maps across a range of CIM qualifications and supports the development of senior leaders across the UK.  This course was designed to meet the requirements of the Level 7 Senior Leader apprenticeship standard which was recently redesigned by the Institute for Apprenticeships and…

Read More

Leeds Beckett University team wins ‘The Pitch’ national marketing competition to be named ‘Marketers of the Future’

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced a student team from Leeds Beckett University as winners of its national student marketing competition, The Pitch. This year, the competition was sponsored by Samsung UK with student teams challenged to find creative ways to market its new foldable mobile phone category to Gen Z. Jessica Rolph, Hannah Napier and Georgina Tordoff from team ‘Brains of Beckett’, beat teams from across the UK to be crowned ‘Marketers of the Future’. Due to Covid-19, the live final of the competition was held virtually…

Read More

Age divide in marketing training adding to significant digital skills deficit

Stuart Mitchell

New research from the Chartered Institute of Marketing has uncovered a significant age divide in the marketing professionals taking part in upskilling in the UK. CIM’s latest report ‘Digital Vision, living on the cutting edge’ found that the majority of marketers over the age of 55 had received no training at all in the last two years prior to the pandemic, sparking concern that senior marketers may not be keeping up with the rapid pace of change in the sector.   The COVID-19 pandemic has accelerated the shift towards digital and…

Read More

CIM steps up learning and development support for members

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced that from the 25th November, new and renewing graded CIM members will be given a month’s access to online courses worth £249. Marketers will receive 30 days access to either the ‘Marketing Fundamentals’ or ‘Marketing and Brand Strategy’ online course when they join or renew their existing membership. The move is aimed at offering additional support to marketers in their learning and professional development, at a time they need it most. With the UK economy and the marketing sector feeling the effects…

Read More

Agency marketers outperform in-house teams in digital skills

Stuart Mitchell

New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals that agency marketers are significantly more advanced in the implementation of digital marketing techniques than the sector as a whole. Agency marketers outperformed the average digital skill level among marketers across all 12 areas of a robust test of core digital marketing competencies. In the face of an increasingly complex digital marketing landscape, in-house marketers appear to be well behind agency marketers, not just in emerging specialist digital skills, but also…

Read More