Tag: climate misinformation

Pinterest reveals measures to combat climate misinformation on its platform

Stuart Mitchell

Ensuring that Pinners find ideas from trusted sources no matter what type of inspiration they are looking to discover on the platform —from how they cook, the way they shop, build their home, and how to live a more sustainable life —is important to Pinterest. That’s why, Pinterest is rolling out a new climate misinformation policy to keep false and misleading claims around climate change off the platform. Our new policy makes Pinterest the only major digital platform to have clearly defined guidelines against false or misleading climate change information,…

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PRCA partners with the Royal Meteorological Society to fight climate misinformation

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has partnered with the Royal Meteorological Society (RMetS) to deliver specialised training to educate public relations and communication professionals about climate change and to ensure practitioners work to the highest ethical and transparent standards. Recent research from the PRCA’s Misinformation and the Climate Crisis Strategy Group revealed the industry needed to upskill in order to be an effective strategic advisor to clients and in organisations. The new full-day virtual course, delivered by the RMetS, is designed to empower communicators by providing the knowledge and tools…

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Comms industry must overcome nerves and bandwagoning to fight climate misinformation – new PRCA research

Stuart Mitchell

The launch of the first research report from the PRCA Misinformation in the Climate Crisis Strategy Group and Opinium, global insight agency, reveals an industry ready to tackle misinformation, but nervous about expertise and bandwagoning. The study of almost 200 UK PR and communications professionals conducted by Opinium explored the current perception of the climate crisis and misinformation, the role of communications professionals within it and the challenges that need to be addressed.  Over 80% of those surveyed are already playing an active role in advising the organisations they work for on…

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