The launch of the first research report from the PRCA Misinformation in the Climate Crisis Strategy Group and Opinium, global insight agency, reveals an industry ready to tackle misinformation, but nervous about expertise and bandwagoning. The study of almost 200 UK PR and communications professionals conducted by Opinium explored the current perception of the climate crisis and misinformation, the role of communications professionals within it and the challenges that need to be addressed. Over 80% of those surveyed are already playing an active role in advising the organisations they work for on…
Read MoreComms industry must overcome nerves and bandwagoning to fight climate misinformation – new PRCA research
