Tag: CMA

ASA Launch New guidance launched for social influencers

Stuart Mitchell

The ASA/CAP have launched a new guide to help social influencers stick to the rules by making clear when their posts are ads. The Influencer’s Guide has been developed in collaboration with the Competition and Markets Authority (CMA). The Influencer’s Guide is an online resource that aims to help all parties involved in influencer marketing to follow the rules. It includes: What the rules are What the ASA considers to be an ad How to make clear ads are ads What the CMA’s requirements are What happens if someone makes…

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CIPR welcomes CMA investigation into influencer endorsements

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has welcomed an announcement by the Competition and Markets Authority (CMA) on the need for clear labelling of paid endorsements by social media influencers. The CMA launched an investigation following concerns that social media influencers are not declaring when they have been paid or rewarded to endorse goods or services. The body, which has the power to take enforcement action, has written to celebrities and social media influencers to gather information on their business agreements. According to last year’s CIPR  State of the Profession research, more than half (52%) of…

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New campaign targets cartels as tip offs rise by third

Stuart Mitchell

A new crackdown is being launched by the UK’s competition authority amidst a 30% rise in the number of tip offs about cartels. The increase follows a previous Competition and Markets Authority (CMA) campaign targeting this illegal behaviour. The CMA is now launching a new campaign to encourage more people to come forward with information that will help it hunt out illegal cartels. The campaign is part of a ramping up of the CMA’s enforcement activity and comes after the award of an extra £2.8m from the government for this work.…

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8 Ethical Marketing Resources

Stuart Mitchell

I thought it might be nice to include some links which might help some Ethical Marketers, these come from a variety of places so may not be applicable to your country or area, so please check appropriately. Some interesting articles: https://www.monster.com/career-advice/article/ethics-in-marketing – Monster’s Four Ethical Dilemmas in Marketing by Francesca Di Meglio http://blog.socialcontentmarketing.com/7-ethical-dilemmas-faced-in-social-media-marketing/ – 7 Ethical Dilemma’s faced in Ethical Marketing by Dr Jim Barry http://smallbusiness.chron.com/five-principles-enlightened-marketing-49189.html – 5 principles of enlightened marketing by Scott Thompson http://www.marketing91.com/ethical-marketing/  – Ethical marketing and its role in running an ethical business By Hitesh Bhasin…

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