Using more Muslim families in mainstream advertising and marketing could help improve race relations, a new study from the UK’s fastest growing parenting site ChannelMum.com reveals. Two thirds of mums want to see more Muslim faces included in advertising with 88 percent of Muslim families backing the call. And a huge 82 percent of mothers believe having more Islamic families in ads could even boost cultural and religious understanding. Currently, the lack of mainstream brands using Muslim families to promote their goods has left Islamic consumers feeling isolated. Three in…
Read MoreUtilising more muslims in advertising could help race relations says new Channel Mum study
