Backlash towards Tesco for their Christmas Advertising

This week in the UK Tesco suffered a backlash that I really hoped we were beyond in this country. Tesco’s latest Christmas advert has been released: Did you see the controversial bit? Did you see the bit that has got people riled up in some kind of anger. Yes 3 seconds of footage of a Muslim family in the UK celebrating Christmas with another Muslim family. Wow… just wow… At a time which is meant to bring people together, we are, apparently looking for further division. Some of the comments…

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Utilising more muslims in advertising could help race relations says new Channel Mum study

Using more Muslim families in mainstream advertising and marketing could help improve race relations, a new study from the UK’s fastest growing parenting site ChannelMum.com reveals. Two thirds of mums want to see more Muslim faces included in advertising with 88 percent of Muslim families backing the call. And a huge 82 percent of mothers believe having more Islamic families in ads could even boost cultural and religious understanding. Currently, the lack of mainstream brands using Muslim families to promote their goods has left Islamic consumers feeling isolated. Three in…

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