Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

MediaMath, independent advertising technology company for brands and agencies, have released the findings of a custom Forrester Opportunity Snapshot study called “Confident Media Spending Requires A More Transparent And Addressable Supply Chain”, commissioned by MediaMath, highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the financial return on their programmatic media spend completely and accurately. The commissioned study conducted by Forrester Consulting included insights from 221 U.S. decision-makers across four key verticals who…

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